IT Brief New Zealand logo
Technology news for New Zealand's largest enterprises
Story image

The digital economy is here: What it means for the enterprise

By Catherine Knowles
Mon 14 Dec 2015
FYI, this story is more than a year old

Digital solutions can enable organisations by improving operational efficiency, reimagining the customer experience and inventing new business models, according to Axway, the global software company.

The digital economy is also putting more pressure on businesses, as customers become more powerful than ever before and have much higher expectations.

“In the digital economy, there are heightened expectations for what makes a delightful customer experience and this shift is forcing organisations to reengineer their developer and partner ecosystems, a trend we expect to accelerate in 2016,” says Jeanine Banks, Axway EVP of global products and solutions.

“To survive, and ultimately to be successful, organisations will need a robust integration foundation that can bridge the physical and virtual worlds to connect people, businesses and things while unleashing actionable insights from data flows in real-time,” she says.

Axway has shared predictions for 2016 so organisations can maximise on the benefits of the digital economy, and meet challenges that arise.

Unpredictability will become a core competency

Axway says increasing regulatory and competitive pressures are constantly creating a new business normal.

Organisations will embrace unpredictability - the idea that there really is no normal - and leverage integration and analytics technology to rapidly innovate in new and unexpected ways.

APIs will be as pervasive as electricity

Driven by the growth of cloud services, mobile devices and the Internet of Things, the adoption of APIs will be analogous to using electricity - it will not only be ubiquitous, but necessary to thrive in the digital economy, Axway says.

From both external use cases like linking cloud applications with on-premises systems to internal use cases where automation of processes in backend systems is required, organisations will speed up their use of APIs in order to keep pace with the innovation curve.

Context will define a great user experience

With consumers in the driving seat - thanks to digital technologies enabling them to instantly buy anything from anyone and have it delivered anywhere - organisations will have to be able to provide personalised, omnichannel experiences that seamlessly transition physical and virtual worlds, according to Axway.

Data about consumer activity, behaviour and buying patterns, enriched by the social graph, will be summoned to tailor each and every digital moment to consumer needs, the company says.

Supply chains will be optimised for digital products and currencies

With digital technologies dismantling traditional business value chains and fuelling an ever-expanding supplier network, enterprises will invent new digital products and retailers will find new ways to apply loyalty programmes that go far beyond simply collecting points, says Axway.

These new opportunities will be enabled by innovative digital business models that will empower new forms of connectivity and cooperation between business partners.    

Mobile alone will no longer drive bolt-on digital strategies

Next year a mobile application will no longer, in and of itself, constitute a digital strategy, Axway says.

Organisations will focus on how they can fully embed digital technologies in order to move beyond functional efficiencies and enable entirely new business models.

As organisations begin to think more holistically about digital, the focus will shift to digital enablement and how the underlying enterprise technology foundation can support digital connectivity, services and experiences, according to the company.

Microservices hit the enterprise, but with a systematic approach to governance

The explosion of microservices architecture will force organisations to consider operational challenges.

While the benefits are fuelling demand - isolation of services for rapid, asynchronous and continuous delivery - enterprises will evolve their development methodologies and service operations to a DevOps approach, says Axway.

Banks will become digital disruptors

Banks will experiment with digital capabilities as customers look for new offerings. Fintech startups have made a lot of noise in the financial sector recently, and banks, traditionally viewed as slow moving and highly regulated, are adopting technologies such as APIs to power new functionality in the digital era.

From blockchain technology to wearables, banks around the world will navigate global complexity to respond to startup disruptors, according to Axway.

Cloud computing isn’t an all-or-nothing strategy

Organisations fearful of moving entirely into the cloud will realise they don’t have to do so. The hybrid cloud will become the IT model of choice as CIOs choose to move only certain systems into the cloud while simultaneously adopting a variety of cloud native applications, such as ServiceNow, Salesforce and Workday, Axway says.

The reality of a digital journey will set in

As enterprises attempt digital initiatives, they will encounter setbacks. Digital leaders will realise their ability to champion roadmaps consisting of focused projects with a measurable return in the boardroom is essential to their longevity.

Yet, the most successful digital executives will drive the cutting edge of innovation by elegantly weaving together unique business models and experiences, says Axway.

Integration ninjas will prevail

As the Internet of Things matures, mobile devices feeds instant gratification, big data becomes bigger and APIs proliferate, new ecosystems of developers and partners will form.

From wearables to smart machines, companies in every industry will boost their mastery of integration and become capable of securely connecting anything to everything, removing borders between the physical and virtual world to reach the promised land of digital business, according to Axway.

Related stories
Top stories
Story image
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Let’s clear the cloud visibility haze with app awareness
Increasingly, organisations are heading for the cloud, initiating new born-in-the-cloud architectures and migrating existing applications via ‘lift and shift’ or refactoring.
Story image
Remote Working
Successful digital transformation in the hybrid work era is about embracing shifting goalposts
As organisations embraced remote working, many discovered they lacked the infrastructure needed to support history’s first global load test of remote work capabilities.
Story image
Vectra AI
Understanding the weight on security leader’s shoulders, and how to shift it
Millions of dollars of government funding and internal budgets are being funnelled into cybersecurity to build resilience against sophisticated threats, indicating how serious this issue has become.
Story image
Digital Transformation
Pluralsight and Ingram Micro Cloud team up on cloud initiative
Pluralsight has teamed with Ingram Micro Cloud to build upon cloud competence and maturity internally, and externally support partners’ capabilities.
Story image
ChildFund launches new campaign to protect children online
ChildFund says WEB Safe & Wise aims to protect children from sexual exploitation and abuse online while also empowering them to become digitally savvy. 
Story image
Data backup plans inadequate, data still at risk - study
The Apricorn 2022 Global IT Security Survey revealed that while the majority organisations have data backup plans in place, data for many are at risk.
Story image
New vulnerabilities found in Nuspire’s Q1 2022 Threat Report
“Threat actors are quickly adjusting their tactics and these exploits tend to get industry attention, but the threat posed by older and attacks still persists."
Story image
Rubrik Security Cloud marks 'next frontier' in cybersecurity
"The next frontier in cybersecurity pairs the investments in infrastructure security with data security giving companies security from the point of data."
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Amazon Web Services / AWS
RedShield leverages AWS to scale cybersecurity services
"Working with AWS gives RedShield the ability to mitigate significant application layer DDoS attacks, helping leaders adopt best practices and security architectures."
Story image
New Relic enters multi-year partnership with Microsoft Azure
New Relic has announced a strategic partnership with Microsoft to help enterprises accelerate cloud migration and multi-cloud initiatives. 
Story image
Grasping the opportunity to rethink the metrics of a sustainable data centre
A data centre traditionally has two distinct operations teams: the Facility Operations team, and the IT Operations team. Collaboration between them is the key to defining, measuring, and delivering long-term efficiency and sustainability improvements.
For every 10PB of storage run on HyperDrive vs. comparable alternatives, an estimated 6,656 tonnes of CO₂ are saved by reduced energy consumption alone over its lifespan. That’s the equivalent of taking nearly 1,500 cars off the road for a year.
Link image
Story image
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Legrand unveils Nexpand, a data center cabinet platform
Legrand has unveiled a new data center cabinet platform, Nexpand, to offer the necessary scalability and future-proof architecture for digital transformation.
Story image
Commerce Commission
ComCom appeals $2.25 million fine in Vodafone FibreX case
The Commerce Commission has filed an appeal in the High Court against a $2.25 million fine imposed on Vodafone NZ for its offending under the Fair Trading Act.
Story image
Cybersecurity starts with education
In 2021, 80% of Australian organisations responding to the Sophos State of Ransomware study reported being hit by ransomware. 
Story image
Meadows exits Ingram Micro New Zealand on a good note
We look at the resignation of Danny Meadows from Ingram Micro's New Zealand Unified Communications & Collaboration business unit.
Story image
A10 Networks finds over 15 million DDoS weapons in 2021
A10 Networks notes that in the 2H 2021 reporting period, its security research team tracked more than 15.4 million Distributed Denial-of-Service (DDoS) weapons.
Threat actors are exploiting weaknesses in interconnected IT/OT ecosystems. Darktrace illuminates your entire business and takes targeted action to stop emerging attacks.
Link image
Story image
Customer experience
Gartner recognises Okta for abilities in Access Management
Okta has announced it has been recognised as a Customers' Choice for the fourth time in a row in the Gartner Peer Insights "Voice of the Customer" report.
Story image
A third of companies paying ransom don’t recover data - report
Veeam's report finds 76% of businesses who are victims of cyberattacks paid the ransom to recover data, but a third were still unable to get their information back.
Story image
PwC NZ unveils new Cloud Security Operations Center
PwC New Zealand has unveiled its new Cloud Security Operations Center for the entire Microsoft technology stack.
Story image
NCSC advisory highlights poor security configurations
The GCSB's National Cyber Security Centre (NCSC) has released a cyber security advisory identifying commonly exploited controls and practices.
Booster Innovation Fund. A fund of Kiwi ingenuity – for Kiwi investors.
Link image
Story image
Alarming surge in Conti Ransomware Group activity - report
A new report has identified a 7.6 per cent increase in the number of vulnerabilities tied to ransomware in Q1 2022.
Story image
More than 40% of banks worried about cloud security - report
Publicis Sapient's new report finds security and the lack of cloud skills and internal understanding of business benefits are big obstacles for banks moving to the cloud.
Story image
Customer experience
Research unveils precarious customer loyalty for retailers
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
Story image
Cloud Security
Aqua Security createa unified scanner for cloud native security
“By integrating more cloud native scanning targets into Trivy, such as Kubernetes, we are simplifying cloud native security."
Story image
Data and analytics could be key to higher selling prices in APAC
Sisense's latest report has found that almost half of data professionals in APAC think customised data and analytics can create better selling prices for their products.
Story image
Revenue operations is taking centre stage
As the business world continues to evolve, new demands need to be met to keep up with the ever-changing landscape. 
Story image
Could your Excel practices be harming your business?
While Excel has been the de-facto standard for budgeting, planning, and forecasting, is it alone, enough to support organisations in the global marketplace that’s facing rapid changes due to digital transformation?
Story image
Lightspeed launches all-in-one marketing platform in A/NZ
ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.
Story image
Wireless Nation
Wireless Nation, N4L provide 4G network to remote NZ schools
Wireless Nation and Network for Learning (N4L) have rolled out the Rural Connectivity Group’s (RCG) new 4G network to better connect three Chatham Islands schools.
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Power at the edge: the role of data centers in sustainability
The Singaporean moratorium on new data center projects was recently lifted, with one of the conditions being an increased focus on power efficiency and sustainability.
Story image
Nozomi Networks
Nozomi Networks, Siemens reveal software integration
Nozomi Networks and Siemens have extended their partnership by embedding Nozomi Networks’ software into the Siemens Scalance LPE local processing engine.
Story image
Application Security
What are the DDoS attack trend predictions for 2022?
Mitigation and recovery are vital to ensuring brand reputation remains solid in the face of a Distributed Denial of Service (DDoS) attack and that business growth and innovation can continue.
Story image
Qualys updates Cloud Platform solution with rapid remediation
The new update is designed to enable organisations to fix asset misconfigurations, patch OS and third-party applications, and deploy custom software.
Story image
Artificial Intelligence
SAS announces new products amid cloud portfolio success
Analytics and AI company SAS is deepening its broad industry portfolio with offerings that support life sciences, energy, and martech.
Story image
Data Protection
Barracuda launches new capabilities for API Protection
"Every business needs this type of critical protection against API vulnerabilities and automated bot attacks," Barracuda says.
Story image
Vodafone NZ buys remaining stake in retail joint venture
Vodafone New Zealand has purchased the remaining 50% stake in the specialist joint venture (JV) with private equity company Millennium Corp.
Story image
Maintaining secure systems with expectations of flexible work
Most office workers feel they've proved they can work successfully from home, and as much as employers try, things aren't going back to the way they were anytime soon.