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Exclusive: How Pioneer Computers lives up to its name in ANZ
Wed, 15th Mar 2023

Pioneer Computers Australia is a computer hardware and electronics company that specialises in the design, development and manufacture of a range of ICT and IoT equipment and devices, including Notebooks, PCs, Servers, Tablet, Smart Meters, Smart Sensors and EV Chargers, among other solutions.

The company operates globally, selling its products throughout Japan, China, Brazil, India, Russia and the Asia Pacific, Europe, America, Middle East and African regions.

Its Australia and New Zealand production facilities are in Sydney, and Pioneer Computers has been in the region since 1996, with IoT, AI, EV, Medical, 3D, Defence and eCommerce divisions.

Its Lane Cove office includes 20 staff, with other global offices, each comprising between 20 and 100 employees.

With a focus on innovation, Pioneer Computers Australia is committed to delivering cutting-edge technology products that are designed to meet the evolving needs of businesses and consumers alike.

The company’s best-recognised offering is the Residential NBIoT Ultrasonic Gas-Meter, which is one of the first of its kind.

Pioneer Computers also has a vast array of offerings and services under the “DREAM” banner, including DreamBook, DreamVision and DreamCare.

According to IDC, Pioneer Computers is widely regarded as a leader in its field, and its multi-national teams, offices and presentations have aided the company in receiving more than 100 accolades and awards for its contributions to the industry spanning the last 20 years.

These include as a first-place winner for two consecutive years in the COMPUTEX Top 10 Global Supplier Awards 2010 and 2011.

Further, the company received the iF Product Design Award 2013, Computex Top 30 Supplier Award 2013, and was a Global Organization of Smart Cities Go Smart Award 2020 Finalist in Taipei.

Pioneer Computers also works with some of the world’s best research facilities around the world to utilise the latest available technologies. These relationships have been going on for many years and allow the company to give its customers best of breed technology in its offerings.

In particular, this collaboration resulted in many world-firsts, including the world’s smallest PC in 2002, the first digital TV tuner for MCE Media Centres and first facial recognition notebook in 2005, the first quad-core notebook in 2007, and the release of one of the first NB IoT smoke alarm offerings and its previously mentioned ultrasonic water and gas metre solution in 2017, to name a few.

In addition, Pioneer Computers has aided various global vendors in extending their market presence in the mass retail sector. For example, a select range of Pioneer products are now available from some of Australia’s biggest names in the retail industry. These include Big W, Kmart, Harvey Norman and Domayne. The company is currently working on this approach to develop the mass retail market in other regions, too.

The company also has a strong partner base, with its 20 years of experience including delivering products and services to a globally established channel network comprising more than 4000 partners and dealers. Partners are also offered sales leads, ongoing support and healthy margins, which is a big reason for the company’s success in attracting and retaining its network.

The company’s main investors consist of many well-known publicly listed multi-national corporations across its divisions: Pioneer IoT, Pioneer AI, Pioneer Medical, Pioneer 3D, Pioneer Defence, and auSALE.au. The latter is Australia’s leading eCommerce platform.

Pioneer Computers successfully established its global network of tech and investment partners under the Australia Technology and Investment Committee umbrella. These partnerships bring together a wide range of resources, skills and capital.

Pioneer Computers also takes part in a variety of high-profile annual technology trade shows, such as the China Hi-Tech Fair, ICT Expo HK, and COMPUTEX Taipei.

Pioneer AI has invented a range of solutions, including the Livestock Counter, a device designed to save time and money in counting livestock, as well as minimise the human error that comes from conducting this process manually.

Pioneer worked with the Livestock Export RD&E Program (a collaboration between LiveCorp and Meat & Livestock Australia), with technology from UTS, to create this offering.

The solution has clearly demonstrated its substantial commercial value in its potential to increase the accuracy of livestock export trade transactions.

Pioneer has been trying to create the product for some time, and its availability sets the company in good stead to offer the solution to livestock export companies, saleyards, producers and transport operators globally.

Pioneer Computers has worked with government agencies, industry stakeholders and research partners to design and develop its tailored AI and machine learning solutions.

The company is also an approved supplier to all levels of the Australian Government (Federal, State and Local).

The company’s certifications in this sector include:

  • ISO 9001 Quality Endorsed Manufacturer
  • Australian Commonwealth Government Endorsed Supplier
  • Australian Defence CDIC LoRS Manufacturer
  • NSW Local Government Panel Contract LGP IT & C Product & Smart Cities
  • NSW State Government Panel Contract C999
  • NSW Government ICT Services Scheme SCM0020
  • NSW Destination Charging Electric Vehicle Charger Approved Supplier
  • Australia Electric Vehicle Council (EVC) Approved Supplier
  • QLD, NT, TAS Government Local Buy Contract LB308 for ICT Solutions, Products, Services and New Technologies

Moreover, the company is a partner to and member of:

  • Australia Industry Defence Network (AIDN)
  • Space Industry Association of Australia (SIAA)
  • IoT Alliance Australia (IoTAA)
  • Australian Cyber Security Centre (ACSC )
  • Australian Technology and Investment Committee(ATIC)
  • NSW Smart Sensor Network (NSSN)
  • Australian Electric Vehicle Association(AEVA)
  • Global Organization of Smart Cities (GO SMART)

Pioneer Computers is working on government projects in Asia Pacific, Europe, America, Middle East and Africa. The company works with local associates in Australia to provide specially-catered ICT and IoT offerings to government projects with nationwide rollouts and warranties.