Story image

Fire the CIO - hire the CDO says CA Technologies

28 Nov 2013

Digital is becoming an increasingly important and strategic element of business but it is yet to be fully embraced or understood.

That's the key message from the CA Technologies IT Forum in Auckland yesterday, where the company called on business leaders to embrace evolving digital technologies and make room for Chief Digital Officers (CDOs) to run their own race within the organisation.

Re-enforcing the company's recent research paper – Digital Enterprise: The role of the CDO – CA Technologies CMO Dan McDermott revealed that almost half (47%) of the Australian senior leaders believe that the role of the CDO is becoming more important to their business.

As a result, McDermott predicts the mind-shift is likely to see many of the technology-based roles traditionally held by the CIO becoming the responsibility of the CDO.

According to the study, overwhelming 69% of respondents said that digital is a strategic element of their business, highlighting ‘customer engagement’ (22%) and ‘increasing market share’ (21%) as the key reasons.

Around 45% of Australian organisations currently have a CDO, with a further 14% reporting that they expect to fill this role in the next few years.

Of those without a CDO, 37% feel that the effect is a lack of responsiveness, leading to the company being slower to market. Further, 19% highlighted ‘missed business and investment opportunities’ as a consequence of not employing a CDO.

Despite growing acceptance and confidence in the CDO role, the survey indicates that business executives are still conflicted by where the responsibility for certain tasks lie.

When asked who they would turn to for advice on ‘mobile’ and ‘app development’, the responses were closely divided between CIO and CDO. This suggests that the CDO role is currently neither properly articulated nor understood. However, the CDO role is likely to take on more significance in the coming years and as understanding improves.

“It’s clear from this research that if businesses stick with the status quo and don’t prepare themselves for a digital mind-shift now, they’ll fall behind," added Bill McMurray, MD, CA Technologies ANZ.

"Worse still, they may lose market share because the services they provide to their customers aren’t being deployed in a fast, engaging way. That’s where digital can help.

“CA Technologies regularly works with organisations to provide the solutions they needto deliver value to the business.

"Additionally, we provide the information or metrics to articulate that value successfully.

"As we see CDOs becoming more involved with their business colleagues and in business strategy, the ability to communicate the value of new technologies will become even more important.”

Will the role of the CIO be replaced by the CDO? Tell us your thoughts in the comments below

Yamaha unveils simplified UC deployments
"In this fast-paced world, meeting participants need to be able to feel comfortable and hear those on the far end clearly to brainstorm new ideas and accomplish goals."
French cloud giant sets up shop in two APAC data centres
OVH Infrastructure has expanded its public cloud services in the Asia Pacific (APAC) market operating from two data centres within the region.
Jobs of the future: Will humans outmatch AI co-workers
"Regardless of how the workforce changes, automation, data and algorithms will complement rather than replace human employees."
How IBM’s acquisition of Red Hat could impact your business
The acquisition is pending regulatory approval, but IBM expects the deal to close in the second half of 2019. 
SecOps: Clear opportunities for powerful collaboration
If there’s one thing security and IT ops professionals should do this year, the words ‘team up’ should be top priority.
Google doubles down on hybrid cloud strategy
CSP is a platform that aims to simplify building, running, and managing services both on-premise and in the cloud.
Why NSP adoption of ECX Fabric is on the rise
ECX Fabric aims to enable networks to streamline their access to the world’s largest cloud providers.
Cloud data warehouse trends and best practices
"TDWI sees a wide range of data-driven IT systems moving to the cloud aggressively, and this includes the data warehouse."