Fiverr launches new financial services vertical for startups

Fiverr has announced the launch of its new Financial Services Vertical aimed at supporting the new generation of startups and entrepreneurs in filling vital finance roles.

This move comes as the finance services industry has been growing at a rate of 7.7% compared to the previous year.

Businesses of all sizes now have the opportunity to access nearly two dozen specialty financial services. These services cater to various stages of business development and include asset valuation, financial modelling, and investor sourcing. Fractional CFOs are also becoming increasingly essential, often being the first call for new business owners starting their entrepreneurial journey.

"Finance has always been the cornerstone behind every successful business, whether it be an up-and-coming startup or a well-established corporation," said Yoav Hornung, head of Verticals and Innovation at Fiverr. "Regardless of where they are in their company's life cycle, businesses can now weave seasoned, agile, and flexible freelance CFOs, accountants, financial analysts, business consultants, and fundraising specialists into their workforce strategy from day-to-day projects to major moments of growth and transformation."

The timing of the launch is significant. With over two-thirds of finance companies already leveraging freelancers to boost productivity, the availability of such services is expected to meet a growing demand. Findings from Fiverr's 2024 Spring Business Trends Index highlighted a surge in demand for fundraising, business planning services, and economics among global entrepreneurs, further underscoring the need for financial expertise.

The new finance vertical will consist of six core categories: Accounting Services, Tax Consulting, Corporate Finance, Financial Planning and Analysis, Fundraising, and Personal Finance and Wealth Management. Specialised subcategories, such as Fractional CFOs, Fundraising Consultation, and Financial Modelling, aim to offer a comprehensive approach to financial management. This covers all aspects of business operations, from startup funding and strategic planning to long-term financial health and personal wealth management.

The inclusion of such extensive financial services on Fiverr aims to reflect the financial industry's significant impact on the global economy. According to Fiverr, the financial services market is expected to comprise 31% of the world's economy. This new vertical aims to provide businesses with the necessary resources to navigate complex financial landscapes effectively.

Fiverr's expansion into the financial services sector demonstrates its commitment to providing diverse and specialised freelance talent. This development is poised to support the surge of new businesses and startups seeking expert financial services to ensure their operational success and growth.