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FRAMECAD appoints Rob Heebink as CEO
Thu, 2nd Mar 2023

FRAMECAD, a New Zealand-based advanced steel frame building system for residential and commercial construction, has announced the appointment of Rob Heebink as CEO, effective immediately. Heebink joined the company in July 2022 as its Chief Technology Officer, after working for 14 years at Gallagher Group, where he led the R&D team. He takes over from founder and former CEO Mark Taylor, who will become the Executive Director of the FRAMECAD Group.

Taylor said Heebink's appointment is the result of FRAMECAD expanding its leadership team over the past 18 months to accelerate growth. "We've added multiple roles to the leadership team, both locally and within our key markets, to structure the company for its next phase of growth. The next logical step was to appoint a new CEO to lead this team," he said.

Taylor expressed his confidence in Heebink, saying that he was his top pick for CTO and has been a great fit for the business and the team. "Rob as CEO sends a clear signal to our customers and the market that we'll continue to put our product leadership to the fore while remaining focused on our customers' ongoing success," he added.

FRAMECAD Executive Chair Mike Riley said the company undertook a global search for the role, but ultimately Heebink was the right candidate. "Rob has demonstrated he understands both the challenges and the opportunities of executing a product-led growth strategy on a global scale. The market opportunity for the FRAMECAD building system is large and growing. The challenges of constantly changing building practices in an industry subject to accelerating climate change and materials shortages present enormous opportunities for FRAMECAD's innovation and vision for the future of construction," Riley said.

Heebink said he was excited by the opportunity to lead one of New Zealand's export success stories. "New Zealand needs globally successful companies that create high-value jobs. FRAMECAD is realizing that potential, as a successful company with a large international footprint and the potential to scale significantly. I've been part of leadership teams of technology exporters for close to 20 years. Having seen the potential FRAMECAD has, I'm ready to tackle this opportunity to take the company to the next stage of its journey," he said.

FRAMECAD was founded in 1987 and produces an advanced end-to-end design and build system that enables the rapid construction of quality buildings for businesses, governments, and communities worldwide. The company's focus on ongoing innovation has led to the development of a state-of-the-art roll-forming equipment for cold-formed steel that leads the way in accuracy and speed.