Gartner has predicted the future of Artificial Intelligence (AI): by 2020 AI technologies will be virtually pervasive in almost every new software product and service.
According to the research and advisory company, market hype and growing interest in AI are pushing established software vendors to introduce AI into their product strategy, creating considerable confusion in the process.
In January 2016, the term "artificial intelligence" was not in the top 100 search terms on gartner.com.
However, by May 2017, the term was ranked at number 7 on the list, indicating the popularity of the topic among Gartner clients.
Moreover, Gartner predicts that by 2020, AI will be a top five investment priority for more than 30% of CIOs.
"As AI accelerates up the Hype Cycle, many software providers are looking to stake their claim in the biggest gold rush in recent years," says Jim Hare, research vice president at Gartner.
"AI offers exciting possibilities, but unfortunately, most vendors are focused on the goal of simply building and marketing an AI-based product rather than first identifying needs, potential uses and the business value to customers."
What does this mean?
Gartner describes AI as a collection of systems that change behaviours without being explicitly programmed, based on data collected, usage analysis and other observations.
While there is a widely held fear that AI will replace humans, says Gartner, the reality is that today's AI and machine learning technologies can and do greatly augment human capabilities.
Gartner claims machines can actually do some things better and faster than humans, once trained; machines and humans can accomplish more together than separately.
To successfully exploit the opportunities of AI, Gartner has outlined three key issue that technology providers need to understand and know how to respond to:
Lack of differentiation is creating confusion and delaying purchase decisions
The huge increase in start-ups and established vendors all claiming to offer AI products without any real differentiation is confusing buyers. More than 1,000 vendors with applications and platforms describe themselves as AI vendors, or say they employ AI in their products.
Similar to greenwashing, in which companies exaggerate the environmental-friendliness of their products or practices for business benefit, many technology vendors are now "AI washing" by applying the AI label a little too indiscriminately, according to Gartner.
This widespread use of "AI washing" is already having real consequences for investment in the technology.
To build trust with end-user organisations vendors should focus on building a collection of case studies with quantifiable results achieved using AI.
"Use the term 'AI' wisely in your sales and marketing materials. Be clear what differentiates your AI offering and what problem it solves," says Hare.
Proven, less complex machine-learning capabilities can address many end-user needs
Advancements in AI, such as deep learning, are getting a lot of buzz but are obfuscating the value of more straightforward, proven approaches. Gartner recommends that vendors use the simplest approach that can do the job over cutting-edge AI techniques.
Organisations lack the skills to evaluate, build and deploy AI solutions
More than half the respondents to Gartner's 2017 AI development strategies survey indicated that the lack of necessary staff skills was the top challenge to adopting AI in their organisation.
The survey found organisations are currently seeking AI solutions that can improve decision making and process automation. If they had a choice, most organisations would prefer to buy embedded or packaged AI solutions rather than trying to build a custom solution.
"Software vendors need to focus on offering solutions to business problems rather than just cutting-edge technology.”
Hare concludes, "highlight how your AI solution helps address the skills shortage and how it can deliver value faster than trying to build a custom AI solution in-house."