As reported in TechDay on Friday, Gen-i has today unveiled a new logo. It's almost the same as its parent Telecom - all that differs is the name at the bottom.

In the article Gen-i unveiling will squash rumours, the head of brand Francesca O’Dwyer says the logo launch is the opportunity for New Zealand’s largest systems integrator to align itself closer to Telecom.

The new logo also heralds the company's renewed push across across the Tasman.

“Our new logo is an expression of our next phase of growth and represents the journey we are taking - from growing our market share in Australia, extending our cloud solutions and further expanding the breadth and depth of services we provide to clients across Australia and New Zealand.”