itb-nz logo
Story image

Google buys enterprise cloud file storage firm Elastifile

19 Jul 2019

Google continues to chase the market for cloud file storage, with the recently announced acquisition of a company called Elastifile.

Last week Google Cloud CEO Thomas Kurian announced the acquisition, which he says should be complete in late 2019.

The acquisition will bring Elastifile’s cloud file storage for enterprises into Google Cloud Filestore.

“File storage is fundamental to enterprise infrastructure and a priority for customers looking to accelerate their digital transformation,” says Kurian. 

“For example, companies who run SAP need access to highly available and consistent file storage. Developers building applications that use Kubernetes need file storage for their stateful workloads. As these critical applications migrate to the cloud, IT teams need simple, natively compatible storage options along with the features and performance to support them.”

Kurian notes that Elastifile built a software-defined approach to managed Network Attached Storage (NAS), which allows organisations to scale performance and capacity without heavy overheads.

“Building on this technology, our teams are excited to join together and integrate Elastifile with Google Cloud Filestore.”

According to Google, the combination of Elastifile and Google Cloud will support bringing traditional workloads into GCP faster and simplify the management and scaling of data and compute intensive workloads. 

Google believes the combination will empower businesses to build industry-specific, high performance applications that need petabyte-scale file storage more quickly and easily. 

“This is critical for industries like media and entertainment, where collaborative artists need shared file storage and the ability to burst compute for image rendering; and life sciences, where genomics processing and ML training need speed and consistency; and manufacturing, where jobs like semiconductor design verification can be accelerated by parallelizing the simulation models.”

According to Elastifile CEO Erwan Menard, enterprises can unleash the full benefits of the cloud when they seek help to solve difficult storage challenges for their critical workloads.

“We’re excited to join Google for the next part of our journey, building on the success we’ve had together over the past two and a half years. File storage is essential to enterprise cloud adoption and, together with Google, we are well-positioned to serve those needs."

IDC research director Deepak Mohan adds that enterprises are increasingly deploying traditional applications and new performance-sensitive applications to the cloud.

“These applications require on-premises level of performance for latency and consistency alongside of the scalability benefits of the cloud. The acquisition of Elastifile will better enable Google Cloud customers to meet this mix of needs, as they deploy such workloads to the Google Cloud Platform.” 

Google Cloud states that it is committed to its storage partner ecosystem.

“The acquisition of Elastifile extends our current file storage offering, Cloud Filestore, and our robust third party partner offerings to support applications from website hosting to computer chip design. We can’t wait for our customers to benefit,” concludes Kurian.

Story image
Former VMware COO jumps ship to Nutanix as new CEO; VMware begins litigation
Former VMware COO Rajiv Ramaswami has been caught up in litigation from his former employer, which alleges that he breached contractual obligations after jumping ship to Nutanix as its new CEO.More
Story image
Google completes $2.1 billion acquisition of Fitbit
It comes after the European Commission announced its approval of the acquisition late last month, with the condition that the search engine giant would not use Fitbit health data to target ads to users in the European Union. More
Story image
The 5 biggest decisions for business leaders in 2021, according to Gartner
Focusing on the role of HR leaders within the organisation, Gartner has highlighted five future of work decisions that must be made in 2021 if businesses want to rebound from the COVID-19 pandemic.More
Story image
ICT trends: What to expect in 2021
It’s no secret that the large-scale transition to remote working has sent ripples through every area of ICT. The reality is, this abrupt move has impacted every business, person and household.More
Story image
SaaS banking 'unicorn' Mambu eyes APAC expansion
This latest funding round was backed by TCV, which is a capital investment firm that has backed the likes of Airbnb, Expedia, LinkedIn, Netflix, and Zillow.More
Story image
COVID: A/NZ businesses unprepared in business continuity planning
"Creating a flexible, digitally-enabled, and highly-engaged workforce could prove to be the most crucial element for future business continuity planning."More