Manjit Singh has been appointed as head of product and technology.

Singh's core focus is on accelerating GroupM's product, technology, and data - identity solutions, including addressable media and commerce.

He will work closely with GroupM agencies Mindshare, Wavemaker and newly formed EssenceMediacom, to combine local and global capabilities to solve clients' business challenges.

Singh has more than a decade of experience in digital roles at both holding groups and independent agencies with expertise spanning the media ecosystem, from media strategy, audience segmentation, ad operations, performance optimisation, analytics, data and automation, all with a focus on commercial outcomes and driving ROI for clients.

“As digital advertising evolves into precision marketing, fuelled by data, tech and analytics, it is vital that media agencies provide innovative solutions to our clients to boost their brand and offering in the digital space,” Singh says.

“GroupM has an extraordinary foundation of media technology, products and identity solutions and a network of highly talented people who are transforming organisations with industry-leading products.

“I'm excited to join them and explore the ways we can utilise technology to add more value for our clients.

“Manjit is just exceptional talent. It's rare to meet someone with such a strong blend of skills covering comms, strategy, commercial and technology,” GroupM New Zealand CEO Chris Riley says.

“He and Christophe are going to make a powerful team as we push forward with our transformational vision of defining the next era of media.

Singh joins from Foresight Digital, where he was head of Digital, and replaces Nick Henderson.

His appointment is immediate, and he will report to Christophe Spencer, who was recently appointed GroupM chief digital officer.