Huawei has launched a digital transaction store under the name, Digital Shopping Mall, that will provide operators with a service platform that aggregates mobile internet applications, enables revenue generation, and delivers a better cloud-based service experience to end users.

DSM will offer a variety of cloud services, such as music, e-reading, and games. It supports multiple devices, including smartphones, feature phones, and special terminals, and is open to an array of primary terminal systems, such as Android, RIM, and Symbian.

“As the boundaries between the telecom and IT industries are getting blurred, operators are seeking additional ways to participate in the value chain, such as through app stores,” Huawei said. “Operators are seeking new ways to work in this area, but they are impeded by cumbersome service planning, high service operation and maintenance costs, and the difficulty in partnering with application and content providers.”

Huawei says operators can go-to-market faster and start generating revenue sooner, without having to handle application/content aggregation or partner management.

“The launch of the new Digital Shopping Mall demonstrates Huawei’s commitment to providing open application environments, intelligent operation platforms and fast professional services, to enable operators to increase their operating income, improve efficiency, and ultimately achieve business success,” said George Huang, Vice President of Huawei Software.