Huntress signs ANZ distribution deal with Dicker Data

Huntress has signed a distribution partnership with Dicker Data in Australia and New Zealand, giving it wider access to resellers and managed service providers across the region.

Under the arrangement, Dicker Data will distribute the Huntress Agentic Security Platform and its AI-Centric SOC offering through its channel network in Australia and New Zealand. The partnership is intended to extend Huntress' reach to businesses of different sizes through resellers and managed service providers.

The agreement comes as cyber threats continue to weigh on organisations in the region. Huntress cited data showing that business email compromise remains the leading threat to Australian organisations, while abuse of remote monitoring and management tools rose 277%, reflecting the broader use of legitimate software in attacks.

According to the companies, Huntress chose Dicker Data as its preferred distribution partner because of its established network and position among value-added resellers and managed service providers. The distributor has a long presence in the Australian and New Zealand channel and works across hardware, software and cloud products.

The partnership also expands Huntress' relationship with Microsoft in the region. Resellers and managed service providers operating in the Microsoft ecosystem will be able to access Huntress products through Dicker Data's Microsoft practice, with an emphasis on integrating procurement and management for partners and customers.

Product reach

The platform available through Dicker Data includes endpoint detection and response, identity threat detection and response, identity security posture management, endpoint security posture management, managed SIEM and security awareness training. Huntress also said its security operations centre runs around the clock, with analysts and researchers supported by artificial intelligence.

The US-based cybersecurity company said it currently safeguards more than 200,000 organisations, nearly 5 million endpoints and 10 million identities worldwide. The ANZ expansion reflects a continued push by overseas security vendors to build indirect sales channels in the region through local distributors with established reseller bases.

Reece Appleton, Regional Director, APAC, at Huntress, said the deal is aimed at improving access to security tools for smaller organisations. "There is an urgent need to arm ANZ businesses with security capabilities that were once only available to large enterprises. With their deep cybersecurity expertise, partner reach in the ANZ market, and commitment to the channel, Dicker Data is the ideal partner to accelerate that mission. Together, we are making enterprise-level protection a reality for every organisation, no matter the size," said Appleton.

Channel demand

For Dicker Data, the agreement broadens its cyber portfolio at a time when partners are looking for managed and subscription-based security services that can be sold alongside cloud and productivity software. Distributors have increasingly positioned themselves as a route for vendors to reach fragmented mid-market and small business customers through service providers that already manage customer environments.

Pennie Stevens, General Manager, Software, at Dicker Data, said the partnership is designed to help partners add security services without adding complexity. "Cybersecurity has become a fundamental requirement for modern businesses, and our partners need solutions that are both powerful and easy to deliver to customers," said Stevens. "Huntress brings a unique and proven approach to protecting organisations from today's rapidly evolving threats, and we're excited to extend that capability to our partner community. By combining Huntress' expertise with Dicker Data's deep partner enablement and support, we're helping our partners stay focused on winning more business while delivering the security outcomes their customers depend on."