Hyland appoints Eric Snow to lead global brand communications

Hyland has appointed Eric Snow as Senior Vice President of Corporate Communications as the company looks to strengthen its brand leadership and align communications with business outcomes.

Leadership appointment

Snow joins Hyland with over two decades of experience in marketing and communications. His previous role was at PTC, where he led a global brand transformation. Snow will take charge of Hyland's global marketing and communications teams. His responsibilities include amplifying the company's brand, refining storytelling, and increasing executive visibility.

Brand strategy

Snow's remit at Hyland includes sharpening the company's messaging to key audiences. He is tasked with aligning the brand narrative closely with measurable business outcomes. Hyland aims to boost its presence in the global enterprise content management sector through this unified approach.

Industry experience

Throughout his career, Snow has focused on building high-performing teams and globally recognised brands. At PTC, he is credited with delivering analyst recognition and standout marketing programmes. His leadership was associated with an increase of USD $20 billion in market value at his previous employer.

Executive perspectives

"Eric's appointment marks an exciting new chapter in Hyland's journey to amplify our voice and share our agentic vision with the world," said Jitesh S. Ghai, CEO at Hyland. "His expertise in crafting impactful narratives and building brand distinction will strengthen Hyland's position as a leader, helping us connect with global audiences and drive meaningful change in the enterprise content management industry."

Snow said, "With Hyland at the forefront of innovation in intelligent content solutions, this is an incredibly exciting time to join the company. I'm eager to partner with this talented team to amplify Hyland's story and build deeper connections with customers, partners, and employees as we shape the future of the industry together."

Market ambitions

Hyland has outlined plans to continue expanding its market share in unified content, process, and application intelligence solutions. The company has said that Snow's appointment supports a phase of growth as it seeks to grow revenue."