Inriver unveils new vision to guide brands in digital commerce

Inriver has launched a new brand vision, Control the Product Data Current, to help businesses respond to shifting buyer behaviours and market demands.

The company reports that changing consumer habits, including stockpiling essentials, increased secondhand shopping, and the adoption of mindful consumption practices such as "No-Buy 2025," are driving demand for more accurate, consistent, and transparent product information.

Inriver's new brand includes a refreshed visual identity and updated messaging, which the company says are focused on supporting business outcomes and building consumer trust during a period of market complexity and evolving purchasing patterns.

The brand experience is constructed around three main outcomes: unification, which aims to create a single source of truth for product data to maintain consistency across a company's ecosystem; storytelling, which utilises artificial intelligence-powered solutions to turn product data into compelling narratives; and momentum, which is designed to help brands enter new markets confidently and optimise engagement at every touchpoint.

Inriver states that these outcomes are designed to provide customers with the tools needed to adapt and lead in the next stage of digital commerce, responding promptly as market dynamics change.

Rohit Goyal, Inriver Chief Executive Officer, stated, "This new vision represents a bold step forward in serving our customers. As commerce becomes more complex and customer expectations rise, brands need a partner they can trust to deliver accurate, consistent, and compelling product experiences. Our new brand reflects our focus on helping them earn and sustain customer trust at every touchpoint."

"While our identity is evolving, what remains unchanged is our dedication to customer success, our expert support, and our commitment to product innovation. Together, these updates position Inriver customers to respond faster to change and stay ahead in a marketplace where agility and accuracy are essential."

The company's platform was recently recognised with a Global Tech Award in the Retail Technology category. According to Inriver, a key factor in receiving this award was the introduction of Inriver Inspire in 2024, a feature that utilises generative artificial intelligence to automatically create tailored product descriptions, social media content, and search engine optimisation keywords that adapt to market trends and consumer preferences.

Inriver reports that the Inspire feature has already generated significant results for customers, including more than doubling the processing speed for large product catalogues.

The company highlights the combination of artificial intelligence with its unified product information management (PIM) platform as setting a new benchmark in retail technology, enabling brands to advance their digital commerce efforts with confidence and agility.

The next phase of Inriver's plans includes PIMpoint on Tour, a global series of events with stops in cities such as Copenhagen, London, New York, and Amsterdam. The company says that these gatherings will bring together customers, partners, and industry experts to explore the role of trusted product data in unlocking commercial potential. They will also share practical insights and customer stories aimed at accelerating progress toward dependable commerce experiences.