Insights launches new API to boost personal development

Insights has announced the release of its new Insights Discovery API, allowing organisations to integrate personality profiles into HR and coaching platforms.

The Insights Discovery API aims to enhance personal development and team communication by embedding the company's personality-driven insights into platforms used by businesses like HiBob, SAP Success Factors, and Workday. This development seeks to improve employee onboarding, training, team interactions, leadership capabilities, and overall engagement through increased self-awareness.

The API builds on Insights' longstanding principles of analytical psychology, drawing on more than three decades of experience in self-awareness and human behaviour. The company has previously reached over ten million individuals through its personal development programmes focused on unlocking potential via a system based on four colour preferences.

Ross Esplin, Product and Innovation Director at Insights, commented: "Organisations are seeking smarter ways to help their people perform at their best and drive meaningful business outcomes. The Insights Discovery API delivers the transformative power of our leading personality model directly into the hands of those tackling today's most urgent workplace challenges." He further elaborated on the company's goal, stating, "We want to create a world where people truly understand themselves and others, and are inspired to make a positive difference in everything they do. As work becomes more digital and learning happens in the moment, our API—developed in collaboration with workforce software experts—helps us fulfil both our purpose and the evolving needs of the modern workplace."

In today's work environment, businesses grapple with employee engagement, retention, productivity, and innovation, amidst a rapidly changing landscape influenced by technological advancements such as AI. The Insights Discovery API is designed to assist organisations in tackling these challenges by promoting personal growth for employees. It provides employees with personalised insights into their strengths and areas needing improvement, facilitating more meaningful interactions between team members and management.

The new API also enhances team communication by enabling teams to easily understand each other's preferred communication styles, fostering clearer and more efficient interactions. Additionally, by offering personality data, organisations can derive practical insights into their workforce, aiding leaders in managing and engaging their teams more effectively.

According to Ross Esplin, the API's design simplifies integration, offering clear documentation, demonstrations, workshops, and a test environment to assist developers in creating customised solutions. "The API is designed to be easy for developers to integrate into existing systems. We provide clear documentation, practical demonstrations, workshops, and a test environment to help developers quickly create customised solutions. Early feedback from partners has already highlighted rapid integration and immediate value for users," he said.

The company is encouraging HR technology providers, coaching platforms, and other software developers to take advantage of the API to foster more personalised and engaging experiences.