Intel boosts global strategy with new marketing chief

Intel has named Steven Fund to the post of corporate vice president and Chief Marketing Officer, reporting directly to Intel CEO Brian Krzanich.

A senior industry executive, according to the company Fund has "extensive brand and marketing experience" managing and building some of the "world's most recognisable brands."

Intel says Fund will be responsible for a broad portfolio that includes Intel's global marketing strategy, brand management, product positioning, market research, advertising, partner marketing, retail channel marketing, digital marketing, social media, and global communications - he will join Intel effective June 2.

"Steve has served in high-profile leadership roles while helping to build leading brands at some of the world's most prestigious companies," says Brian Krzanich, CEO, Intel.

"As our industry and our business is changing, we need to change the way we develop, build, and market our products, and Steve is going to be a key asset for us as we move forward.

"We are very excited about adding Steve to our executive staff to shepherd Intel's marketing activities worldwide as we evolve the industry and the company into the next wave of computing."

Fund comes to Intel from Staples, where he was senior vice president of global marketing and member of the company's senior leadership team.