Juniper unveils partner programme for growth by 2025

Juniper Networks has revealed the latest iteration of its Juniper Partner Advantage (JPA) programme for 2025, aimed at providing partners with enhanced resources, support, and strategic direction to amplify their growth and profit margins.

Gordon Mackintosh, Senior Vice President, Worldwide Channel and Commercial Sales at Juniper Networks, stated, "JPA 2025 is a testament to our ongoing commitment to support partners to seize opportunities and achieve transformative growth, ultimately delivering customer satisfaction and success. This is the year to invest boldly, as market trends align with unprecedented demand for AI-native solutions, seamless connectivity and advanced data centre capabilities. By fostering collaboration and driving innovation, JPA 2025 accelerates our partners' ability to deliver exceptional outcomes, positioning them to lead in a dynamic and rapidly evolving landscape."

The JPA 2025 programme includes several critical components aimed at driving growth through accelerated success. It enables partners to boost their success by enhancing cross-selling opportunities across Juniper's range of solutions and services. To facilitate quicker adoption of Juniper's practices and technologies, the programme introduces new onboarding processes with self-service tools and dashboards.

The initiative also focuses on enabling predictable profitability for its partners. By participating in a points-based Seller Rewards Programme, which is integrated with the Champions community, partners can enjoy rewards and additional financial benefits. These benefits include exclusive discounts on Juniper products, deal registration incentives, and growth opportunity investment funds. The programme's structure is simplified to support long-term profitability while reducing operational complexities.

Building collaboration for mutual success is another highlight of the JPA 2025 programme. Through the Elite Plus Programme, Juniper strengthens its partnerships by offering personalised annual business plans that enhance collaboration and accountability. Last year's approach resulted in a 38% year-over-year growth in product and services sales. Further automation initiatives are expected to drive additional growth in 2025.

The Champions Community is designed to enrich opportunities for partner sellers, marketers, and technical professionals through training, development, and networking. With around 7,000 champions involved, these experts leverage their technical knowledge to promote innovation, collaboration, and deliver significant results. Managed Network Providers also benefit from expanded pricing programmes, tailored incentives, and self-service resources.

Juniper Partner Service Programmes aim to assist partners in maximising the potential of their support services. Whether partners are focused on reselling Juniper Care or developing a full-fledged practice for providing Level 1 and Level 2 support services, these programmes are tailored to meet diverse business needs and enhance profitability through Service Incentive Rewards Programmes.

Cameron Quilty, Chief Revenue Officer of Orro Group, commented on the benefits of the Managed Network Provider programme, "Juniper's Managed Network Provider programme equips us to extend our reach across the rapidly growing managed network services market. With highly profitable services, zero-touch deployment, zero downtime, and a 100% open API and microservices cloud architecture, we are aiming to deliver exceptional value to our customers whilst driving sustainable growth for our business."

Neil Anderson, Vice President Cloud, Infrastructure, and AI Solutions at World Wide Technology, expressed enthusiasm for the future, "We expect Juniper to play an even larger role in driving success for our business and delivering value to our customers in 2025. With Juniper's forward-thinking strategy and commitment to innovation, I am genuinely excited about the opportunities ahead and confident that the future holds even greater achievements for both our partnership and the customers we serve."