Professional network company LinkedIn will acquire mSpoke, which is described as a start-up focused on making media more relevant through its recommendation technology.

“mSpoke and LinkedIn’s shared focus on generating relevant content make this acquisition a natural fit for us,” said Jeff Weiner, CEO of LinkedIn. “We’re actively investing in solutions that help deliver valuable professional insights to LinkedIn members.

“As we spent time with the LinkedIn team, we were struck by how similar our visions are,” said Dean Thompson, one of mSpoke’s three co-founders. “Both LinkedIn and mSpoke are passionate about generating relevancy from the rich stream of content being created by our members. We’re looking forward to joining the team and helping provide useful recommendations that help professionals tackle problems quickly and more efficiently.”