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LinkedIn partners with Infor CRM to boost sales productivity

13 Jul 2017

Business application provider Infor has announced a new integration of Infor Customer Relationship Management (CRM) with LinkedIn Sales Navigator at its Inforum 2017 event.

Specifically, Infor has completed its integration to LinkedIn Sales Navigator, which is designed to create a streamlined experience between the two applications, with the goal of arming sales professionals with pertinent data to deliver more valuable customer interactions.

LinkedIn Sales Navigator for Infor CRM can provide users with deep relational data across all applicable devices in real-time.

This integration is designed to deliver new tools to assist sales professionals in discovering the best ways to get introduced through “TeamLink”, identify new contacts with contextual lead recommendations, be alerted to job and company changes, and “Icebreakers” which can be great relationship selling tools that show shared connections, experiences, and interests, plus a link to a lead’s recent activity stream.

Infor CRM can provide a complete view of applicable customer touch points across sales, marketing, customer service, and support teams, and can help organisations maximise the impact of interactions across the entire customer lifecycle.

Designed and built with sales professionals in mind, LinkedIn Sales Navigator taps into the power of LinkedIn’s more than 500 million member network to help sales professionals find and build relationships with prospects and customers.

“It’s no exaggeration to say that salespeople succeed or fail by their contact data,” says Jason Rushforth, Infor customer experience vice president and general manager.

“Integrating leading tools such as LinkedIn Sales Navigator to Infor CRM can help arm our customers with the information they need to be competitive in today’s aggressive selling environment.”

The integration will be available to Infor CRM and Sales Navigator Team or Enterprise edition summer 2017.

With 16,000 employees and over 90,000 customers in more than 170 countries, Infor software is designed to provide companies with customised, industry-specific software.

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