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LinkedIn reveals "passionate" Kiwi buzzwords for 2013

Mon 23 Dec 2013
FYI, this story is more than a year old

As 2013 comes to a close, LinkedIn has revisited its analysis of overused buzzwords in members’ profiles for the fourth year in a row.

Does ‘creative’ once again dominate as it has for the past two years? Or will we see some surprising changes?

Since the business networking site last did this study, LinkedIn’s member base grew from 187 million to more than 259 million members worldwide.

Drawing from English-language LinkedIn profiles around the globe, here’s what the company found: this year, ‘responsible’ landed solidly at number one, used more than twice as often as the number two buzzword, ‘strategic’.

In addition, of the top buzzwords from 2012 only four make the list in 2013: ‘creative’, ‘responsible’, ‘effective’, ‘analytical’. Some words from last year that didn’t make the cut this year are: ‘experimental’, ‘motivated’, ‘multinational’, ‘specialized’.

With these English-language profiles worldwide, LinkedIn also looked at profiles in a selection of countries. Surprisingly, most of the countries had the same top three buzzwords, in the same order: ‘responsible’, ‘strategic’, ‘effective’.

Despite the similarities, LinkedIn found some notable outliers: ‘sustainable’ was in top ten in only the Netherlands; ‘enthusiastic’ only in Great Britain while geographical neighbours Australia and New Zealand were the only countries to feature ‘passionate’ in their respective top ten lists.

Here are the Top 10 Buzzwords of 2013:

1. Responsible

2. Strategic

3. Creative

4. Effective

5. Patient

6. Expert

7. Organisational

8. Driven

9. Innovative

10. Analytical

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