McCorkell partners with RainFocus, sets sights on Asia Pacific region

McCorkell, B2B marketing agency, has officially been appointed as an Asia-Pacific Partner of RainFocus, the next-generation event marketing and management platform.

The collaboration will see the two companies come together to shake up the end-to-end event service model across APJ.

According to a statement, RainFocus is unique in that it is an integrated event marketing and management platform serving everything from a single dashboard.

It has become a popular physical, virtual, and hybrid event solution for enterprises around the world.

With 2020 seeing the marked adoption of virtual events across all industries, the trend of dialling in looks set to stay, the companies state.

Together, McCorkell and RainFocus intend to enable marketing teams to create experiences for their physical and virtual audiences, apply data for retention with power conversions and augment customer attention levels, ultimately ensuring sustained audience engagement.

McCorkell managing director, Karen Powell says, "Our first-in-region partnership with RainFocus will help brands with a simplified, sustainable and scalable virtual event operating model.

"Brands can now bake physical, virtual, and hybrid event engagements right into the core of the Martech stack, creating real-time data scale without integration frictions, like the need for multiple plug-ins or the risk of data breach.

"Through this world-class partnership, we plan to scale up virtual event management and programs across APJ for multi-national brands.

RainFocus CEO JR Sherman says, "McCorkell is an obvious partner for RainFocus in the APJ region, as a true integrated marketing agency driving intelligence for their clients.

"Extending our already fruitful relationship, the wider McCorkell team has invested hundreds of hours into learning the ins-and-outs of RainFocus' real-time data intelligence, showcasing their dedication to producing great events for their clients, with maximum value.

"We are thrilled to have them representing RainFocus in the region.

McCorkell head of events Sara Walter also commented on the announcement.

She says, "I've been waiting forever for a pure end-to-end event platform that can personalise engagements across virtual, physical and hybrid experiences, and RainFocus is the first Eventech solution to nail that brief.

"It offers the real-time data intelligence we need to inform strategic planning, and we cannot wait to demonstrate to our clients what RainFocus is capable of for their future event programs.

McCorkell is one of only nine members in the global RainFocus Partner Program.