Microsoft pitches for Salesforce, Oracle customers

Microsoft’s Corporate VP of sales, marketing and operations for the firm’s Business Solutions group has sent out an open letter to try and persuade Salesforce.com and Oracle customers to consider switching to Microsoft Dynamics CRM Online.

The letter invites customers to evaluate Microsoft Dynamics CRM Online and as part of the letter, Microsoft announced a “Cloud CRM for Less” offer for Salesforce.com and Oracle customers.

Through the offer, Microsoft will rebate customers up to US$200 for each user that makes the switch to Microsoft Dynamics CRM Online between now and June 30, 2011.

The fine print of the offer can be found here.

An open letter from Michael Park

Between economic pressures, technological advancements, and the need to manage growth and scale, businesses are reevaluating their customer relationship management (CRM) systems to ensure that they are getting the most value from their technology investments.

What we hear from customers is that they are looking for increased user productivity, better integration with existing tools and technologies, and more flexibility and affordability when it comes to their CRM systems. They are struck by the overwhelming amount of information and hype in the market, which is leading to confusion and frustration when trying to determine which CRM solution is the best fit for their businesses.

If you are looking for a CRM system that will deliver productivity for your people, offer flexibility to your business and work with your existing IT investments, you should consider Microsoft Dynamics CRM Online.

In making the switch from other solutions, such as Salesforce.com, you will join thousands of companies that have found that Microsoft Dynamics CRM Online is easier to use, adds value to the technology investments they’ve already made and delivers greater business insight.

For instance, Data Reduction Systems switched from Salesforce.com and has since saved more than 50 percent in user costs and reached 100 percent user adoption. In addition, in just one month since switching CRM systems, Smead realised a 75 percent decrease in annual subscription costs and a 20 percent increase in user adoption. Both companies saw improved business intelligence and collaboration.

You can read the rest here.