Middlebank forms strategic alliance with Freterium in TMS deal

Middlebank Consulting Group has announced a strategic partnership with Freterium, a provider of cloud-based Transportation Management System (TMS) solutions across Australia and New Zealand. This collaboration will enable Middlebank Consulting Group to offer Freterium's next-generation TMS platform to businesses in the region. Key features of the platform include planning automation, route optimisation, real-time visibility, and freight invoicing.

The partnership addresses a variety of challenges faced by manufacturers, retailers, distributors, and logistics service providers. The TMS platform aims to drive operational efficiencies, reduce costs, and improve customer satisfaction. Freterium's cloud-based TMS platform facilitates the management of daily road freight shipments, enhancing productivity, reducing transport costs, and improving customer service. The solution covers operations from the first to last mile, whether using company fleets or third-party carriers.

Alan Win, Founder and CEO of Middlebank Consulting Group, commented on the market potential. "The TMS market is projected to grow from USD $16.0 billion to USD $40.3 billion at a CAGR of 20.2%, from 2024 to 2029, with AI, ML and IoT significantly enhancing TMS capabilities. Additionally, the burgeoning retail and e-commerce industries across the Asia Pacific region are going to play a key role in driving the overall market growth during the forecast period," stated Win.

He added, "Given this setting, we are excited to add Freterium to our portfolio, to empower our clients and their end-users with extended capabilities in addressing the complex supply chain and logistics environment challenges via collaborative and simplified technologies."

Mehdi Cherif Alami, CEO and Co-founder of Freterium, also expressed enthusiasm about the partnership. "We are delighted to be partnering with Middlebank Consulting Group to accelerate our go-to-market strategy in the Asia Pacific region," said Alami.

"We are dedicated to delivering innovative solutions that enable our customers to streamline their logistics management processes and gain a competitive edge in their respective industries. We look forward to the expertise that Middlebank Consulting Group will provide, in enabling us to help companies boost their logistics efficiency and control cost," Alami said.

Since its inception 25 years ago, Middlebank Consulting Group has achieved several milestones, including collaborating with over 150 client organisations across diverse industry sectors in more than a dozen countries to enhance their logistics and supply chain operations. The company has successfully reduced operational costs for clients by an average of 15% through strategic interventions and has implemented various technology solutions to augment supply chain efficiency.

Middlebank Consulting Group is a provider of comprehensive supply chain management services.  Founded in 1998, the company has grown to become a trusted partner for businesses looking to optimise their supply chain operations. With a team boasting over 225 years of collective experience, Middlebank Consulting Group is focused on delivering solutions that drive efficiency, reduce costs, and improve overall performance.