Mobile devices, smart mobile platforms, collaboration tools and business applications are creating important efficiencies and opportunities in the workplace. With the app economy, especially business applications, mobility is expected to grow to US$6.3 trillion by 2021.
Wavelink MD Ilan Rubin says, “The ability to work anytime, anywhere, is changing how employees work, how they communicate and how they collaborate with colleagues, customers and partners for large and small businesses.”
Mobility has introduced a new dynamic into business communications across industries:
Rubin says, “For today’s workforce, enterprise mobility is frequently the solution of choice as people increasingly work remotely and on the move, and see the landline as irrelevant. From a commercial point of view, businesses are viewing this increased mobility as an opportunity to introduce efficiencies, build new revenue streams, and introduce higher levels of customer service.
“Of all the factors driving technological and behavioural change, mobility and cloud applications are probably the most significant and liberating. Together, they enable the introduction of enterprise-grade tools for communication and collaboration for businesses large and small.”
The divide between personal and professional mobile devices is still a challenge for some industries. In a hospital, for example, devices need to be sterile. In manufacturing, they need to be rugged.
In the hotel or store, the device needs to be a recognisable workplace tool, not a personal device, to alleviate any concerns that staff are distracted by their personal phones, instead of responding to patient or customer requests. So, work devices often need to be separate from personal ones, contrary to one common view of ‘bring your own device’ (BYOD) in the workplace.
Many people today carry multiple phones or tablets, one for personal use and another for business, because there is an expectation that employees should be able to work wherever they are, whenever they want to, and be provided with the most appropriate device for the working environment.
Rubin concludes, “The mobile platform is critical because it must be enterprise-grade and business-aligned with the ability to support sophisticated and complex workflows or datasets. IT managers and system architects, therefore, have to plan for a majority of instances where handheld mobile devices are the primary endpoints for both data and voice.
“As a result, a coherent approach to enterprise mobility is required. This includes considering unified communications and collaboration as a strategic first step when building business applications.”