IT Brief New Zealand - Technology news for CIOs & IT decision-makers
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Mystifly partners with Google Cloud to revolutionise travel technology sector
Thu, 30th Nov 2023

Mystifly, a travel technology provider, has announced a partnership with Google Cloud aimed at stimulating growth and innovation within the travel technology sector. The collaboration will focus on integrating Mystifly's newly revamped Smart Selling Platform (SSP) with Google’s advanced cloud services and generative AI abilities.

Both Mystifly and Google Cloud will capitalise on the strengths of each company in three main areas. Firstly, they will create a joint innovation roadmap directed at shaping the future of travel sales and distribution.

Secondly, with its platform infrastructure harnessing Google Cloud's services and innovative security features, Mystifly will be able to deliver solutions with both agility and flexibility.

Lastly, this partnership will see Mystifly transforming the travel shopping experience by using Google's suite of cloud tools, analytics, and generative AI and ML to innovatively drive multiple areas of the business including personalised offer recommendations and dynamic pricing.

This strategic partnership will see both organisations tackling emerging challenges in airline distribution and infrastructure. As part of this significant sector development, the joint endeavour will provide necessary capabilities to both airlines and travel sellers, ultimately enhancing traveller experience. Mystifly's air selling technology will be boosted by the collaboration's impact on the security, scalability and agility of their platform, the company states.

Through pushing the boundaries of innovation and delivering exceptional experiences for travellers worldwide, the union of Mystifly and Google Cloud has the potential to truly revolutionise travel technology. As part of this transformative journey, Google Cloud has been selected by Mystifly as its preferred cloud provider and strategic partner.

Specific aspects of the partnership include revamping Mystifly’s user experience to enhance customer satisfaction and product engagement. Enhanced discoverability of features for upsell opportunities, user-defined parameters for scalability and cost reduction, and streamlined workflows for customer efficiency will all contribute to an overall competitive advantage in the market.

Rajeev Kumar, Chief Executive Officer at Mystifly, stated, "The travel industry is at a pivotal point as we shift from legacy technology and processes to intelligent systems to power modern retailing and personalised travel experiences. Our partnership with Google Cloud supports Mystifly's mission to modernise travel infrastructure across the entire ecosystem."

Adding to this, Bikram Singh Bedi, Managing Director, Google Cloud, India, expressed, "We are delighted to work with Mystifly to revolutionise travel technology and enhance users’ experiences. This collaboration underscores our joint commitment to providing exceptional experiences for travellers worldwide."