New brand, new name: Aranz Geo says goodbye...
Aranz Geo is a name of the past.
The Kiwi company is changing its name to Seequent, a representation of the company’s rebrand and expansion into a broader range of global industries and markets.
Seequent introduced its LeapFrog 3D geological modelling software to the mining and minerals industry over ten years ago, and since then the company has expanded into geothermal and renewable energy, civil engineering and environmental management.
Seequent's chief executive Shaun Maloney says the new brand reflects the company’s evolving purpose and vision for the future.
“To help our customers succeed we enable better decisions about earth, environment and energy.”
“This is the singular vision for Seequent and it stands above any product, solution or sector. As the world becomes more complex, there is an even greater need for clarity amongst the noise, to see and manage the challenges of today and tomorrow.”
The announcement was made at the company’s Lyceum innovation event in London, the first in a global roadshow series also visiting Vancouver, Johannesburg, Toronto, Santiago and Perth.
Maloney adds, “We’re building a brand that people can trust, that goes beyond geology and the tech industry. The business and industry issues we collectively face are broad and increasingly complex.”
“Challenges include how we steward scarce resources, economic stability, securing a long term social license to operate, and the economic viability of individual businesses."
“The best way we can support our customers, irrespective of industry, is to continue to invest heavily in R&D, developing innovative solutions. These enable better decisions through confidence, integration and engagement.”
Seequent’s stakeholders, including geologists and executives, use the company’s solutions to make critical time-sensitive investment and environmental decisions.
Maloney continues, “Our solutions enable people to see stories within data. These stories help build up a whole picture for projects – for example to allow people to see sustainable ways of extracting value, or see greater opportunities for clean energy.”
“Our customers use our technology in mining and minerals projects from Australia to South Africa to Canada; geothermal projects in countries as diverse as Chile, the Philippines, New Zealand and Brazil; hydro dam construction in Turkey; transport infrastructure in the UK, Austria and Slovenia; earthquake sequencing in Italy and the US; groundwater projects in Chad, Australia and the US.”
“Our software is even being used in the construction of a final disposal facility for spent nuclear fuel in Finland.”
The company’s rebranding follows its recent recognition at the 2017 New Zealand Innovation Awards where it was named Export Innovator of the Year.
Seequent’s global footprint currently includes offices in Australia, Brazil, Canada, Chile, Denmark, Peru, Russia, South Africa and the UK.