Nexxen has announced the rollout of a generative AI-powered assistant within its Nexxen Data Platform, aimed at transforming the way audience planning and campaign strategy are developed.
The new nexAI assistant is integrated into Nexxen Discovery, allowing brands to quickly convert complex consumer data into clear, actionable audience profiles and strategic campaign plans with direct activation capabilities through the Nexxen DSP.
Nexxen stated that the update enhances its data platform in four key areas: speed and efficiency, accessibility of unique data, actionability, and market differentiation. By generating market research and campaign strategy presentations specific to target audiences almost instantly, the system reduces the time required to develop insights from days to minutes.
The generative AI features enable clients to access Nexxen's behavioural data and analytical capabilities without the need for expert analysts or managing multiple platform logins. It also provides direct linkage between generated insights and activation strategies, facilitating seamless execution across Nexxen's platform.
Karim Rayes, Chief Product Officer at Nexxen, commented: "The Nexxen Data Platform has always been powered by advanced machine learning to help our clients navigate the fragmented media landscape. With the introduction of generative AI and the nexAI Discovery assistant, we're taking that foundation to the next level — turning complex datasets into clear, strategic guidance in an instant. This is about removing friction from the entire workflow, enabling advertisers and agencies to move from insights to activation faster, smarter and with greater confidence."
Nexxen Discovery analyses content engagement and user behaviour across digital, social and TV on-demand environments, enabling advertisers to gain a multidimensional view of audience preferences and trends. Some brands, including LG Ad Solutions, upload their first-party data and combine it with contextual information from Nexxen Discovery to understand target audience behaviours and consumption patterns for pre-campaign planning and activation.
The integration of generative AI into Discovery allows users to produce detailed audience reports, including brand share of voice, sentiment analysis, audience interests and strategic recommendations, using only a few inputs.
Ioanna Protogiannis, Senior Director, Measurement and Reporting Solutions, LG Ad Solutions, shared: "At LG Ad Solutions, we're focused on translating data into real-world impact. nexAI's integration of generative AI into audience discovery marks a meaningful evolution — giving our teams the ability to surface insights faster and with greater clarity. It's a powerful tool that helps us stay agile, drive smarter campaign decisions and ultimately deliver better outcomes for our clients."
The nexAI Discovery Assistant is being made available to Nexxen Discovery users with self-service access, with plans for broader enhancements and wider availability throughout the year.
