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NSC gets a new look

17 Feb 2010

The company has completed a six-month brand refresh, complete with new logo to highlight the company’s outlook and direction. 

The new identity will be introduced over coming months, commencing with the new-look logo and the launch of a new website. 

“Now in our 21st year of operation, it was time for a new brand identity that better reflected our maturity and direction,” said Craig Neil, NSC Managing Director.  

As part of the new look, NSC has also introduced the tagline ‘Whatever it takes,’ which the company said encapsulates a fundamental ideal within every aspect of the business. 

“To us, it is much more than three simple words – it is the ethos behind everything we do at NSC,” Neil said. “We pride ourselves on going that extra mile to ensure we not only meet, but wherever possible, exceed our customers’ expectations.” 

The new logo incorporates the company’s original orange swoosh and is pictured at right.