Ping Identity unveils Universal Services for trust

Ping Identity has launched Universal Services, a set of identity services that focus on continuous trust checks across digital interactions rather than relying on a single authentication event at login.

The company positioned the move against a backdrop of impersonation attacks, synthetic identities and social engineering that uses AI. It said organisations face pressure during onboarding, account recovery, customer support interactions and other higher-risk moments where attackers target processes that reset or re-establish trust.

Ping Identity said large organisations also run multi-provider identity environments. It said those environments limit tolerance for disruption and make it difficult to apply consistent policies across different systems.

Universal Services sit within the Ping Identity Platform. Ping Identity said the services work alongside existing identity providers rather than replacing them. It described the approach as a centralised trust and control layer across different identity systems.

Beyond login

Ping Identity said identity security historically centred on a point-in-time decision at authentication. It said that model assumes trust remains intact after access gets granted.

The company said attackers now focus on events that happen after login. It highlighted onboarding, recovery, support contacts and sensitive transactions as points where a user may need to prove identity again.

Ping Identity said Universal Services introduce a model it calls verified trust. It described this as explicit, continuous assessment of identity and risk during a session and around higher-risk actions, rather than a one-off check.

"Trust can't stop at login, and it can't live inside a single identity system," said Andre Durand, Founder and CEO, Ping Identity. "Universal Services give enterprises a way to continuously verify and protect identity across every interaction without dismantling the identity infrastructure they already rely on."

Control plane

Ping Identity said Universal Services bring multiple functions into a single control plane within the Ping Identity Platform. It listed identity verification, risk evaluation, privacy-preserving zero-knowledge biometrics, orchestration and fine-grained authorisation.

The company said the services integrate with existing identity providers through industry-standard protocols and APIs. It said this gives organisations an option to add layers of assurance without replacing existing systems.

Ping Identity said the intent is consistent trust policy definition and governance across fragmented identity environments. It said the services apply across customer identities, workforce identities, partner identities and non-human identities.

Use cases

Ping Identity listed common use cases as verified onboarding, fraud-resistant access, secure account recovery, help desk protection and adaptive authorisation for high-risk actions.

It said the same trust model extends to non-human identities and AI-driven identities. It linked that to the adoption of automation and software agents within enterprises.

Ping Identity also said Universal Services were developed in response to customer demand for stronger identity assurance in complex environments. It said the design avoids another separate silo and instead unifies identity, security and fraud signals across existing stacks.

Availability

Ping Identity said Universal Services are available now through existing Ping features and free trial experiences. The company said it plans additional enhancements throughout 2026.