Reltio, a vendor in data unification and management, has announced the introduction of a novel cloud product, Reltio Customer 360 Data Product. This innovative solution swiftly provides a comprehensive view of customer data, a significant step towards future-proofing businesses against the ever-evolving data challenges of our digital age. This release propels Reltio into the customer relationship management (CRM) and customer experience (CX) sectors, where organisations commonly encounter difficulties in achieving a genuine, accurate, and thorough view of customers at an enterprise level.
The Reltio Customer 360 Data Product is the first in a series of 360 Data Products powered by artificial intelligence (AI). It offers users a full view of the behavioural data, interactions, derived insights, and segments vital for enhancing customer experiences and supporting business outcomes. The absence of a reliable, precise, and comprehensive perspective of customers across the enterprise can result in lost revenue and reputational damage. This is notably problematic in operational cases serving multiple teams and organisational functions where different technologies must support various groups, thereby adding complexity to the enterprise architecture.
Reltio's solution addresses these pains by streamlining the unification, enrichment, and mobilisation of customer information across the enterprise. Compared to conventional customer data platforms, the Reltio Customer 360 Data Product brings several critical AI-powered advancements. These innovations include taking automation in data unification to a new level, enabling an enterprise-wide view, providing a ground-breaking approach to entity resolution, mobilising curated customer profiles in real-time, and facilitating streamlined data interoperability.
Manish Sood, CEO and Founder of Reltio, noted that the Reltio Customer 360 Data Product is a significant stride forward in data management. "By enabling access to trusted data at the speed of business, we are empowering businesses to leverage their data as a strategic asset in unprecedented ways," Sood expressed. "Our AI-powered platform is designed to be the backbone of data-driven strategies, enabling organisations to enhance customer experiences, improve operational efficiencies, manage risk, and drive growth."
The cloud solution sets new industry benchmarks for data reliability, usability, operational efficiency, and business agility. It permits data product owners to drive the use of unified customer data throughout the enterprise. This promotes rapid data enablement with interoperability and quick reusability across numerous departments and functions, substantially lessening the IT burden of recurrently repackaging data for varied departmental needs.
Additional distinctive features of the Reltio Customer 360 Data Product include a natural language technology called Reltio Intelligent Assistant (RIA) that enables users to effortlessly search digital content, an option for segmentation and activation, as well as flexibility, scalability, and security. Senior Vice President of Product Management of Reltio, Venki Subramanian, stated, "Our new and innovative solution delivers rich, high-quality, and real-time 360-degree views of customer data, so data leaders can move away from data project silos and treat their data assets as products for faster transformation and innovation."