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RIM signs up as official Rugby World Cup sponsor

18 Apr 2011

Blackberry maker Research In Motion has become the sponsor of the "Official Handheld Mobile Device" of Rugby World Cup 2011 in New Zealand. 

Adele Beachley, Managing Director for RIM Australia and New Zealand, said, "RIM is an international provider of smartphones so we felt a partnership with RWC 2011, a global sporting event which will be played and watched by people from all over the world, was a great fit.”

The deal will see BlackBerry smartphones, apps and even the elusive PlayBook tablet used by RWC 2011 officials and referees. 

Rugby World Cup Limited Chairman Bernard Lapasset, added, "Rugby World Cup Limited is delighted that RIM’s BlackBerry brand has joined the impressive portfolio of sponsors and suppliers for Rugby World Cup 2011. This partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place. "We look forward to working closely with RIM to promote Rugby around the world through innovative global technology solutions as the international sporting community counts down to the start of Rugby World Cup 2011."

RIM will also offer live match scores, video highlights and latest news via a free-to-download official Rugby World Cup 2011 app for BlackBerry users.

Back in March Microsoft New Zealand announced it had become the official Rugby World Cup sponsor.