Samsung joins a global league of AI experts

In a few years time, users may not have to figure out how to operate different devices individually or make a choice between services.

Instead, the new world of connected devices and services based on artificial intelligence (AI) will be able to recommend and perform, on their own, integrated and seamless functions for users in and across environments from home to office.

However, this brave new world doesn't come without risk and AI should be carefully researched before implementation, especially when it comes to enterprise integration.

In line with this Samsung Electronics announced that it joined the Partnership on Artificial Intelligence to Benefit People and Society (PAI).

The Partnership was established to serve as an open platform to discuss, study, and formulate best practices on AI technologies.

Founded in 2016, PAI is a technology industry consortium that conducts research and discussion, shares insights, provides thought leadership, identifies new areas for AI application, and creates informational materials to advance the understanding of AI technologies.

The organisation currently has more than 70 partners, including major global companies and human rights groups specialising in AI.

Acknowledging the rapid development and aiming to positively impact the future of AI technologies, Samsung joined PAI to shape the direction of AI development along with global member companies.

As a member of PAI, Samsung will join one of its working groups, Collaboration Between People and AI Systems, and research possible collaboration between humans and AI.

The company also plans to participate in research on topics including safety, transparency, and the social and economic impacts of AI.

"Samsung is dedicated to producing AI products and services that are reliable and safe for people and beneficial to society," said Seunghwan Cho, Executive Vice President of Samsung Research, the advanced R-D arm of Samsung Electronics' device business.

"As a member of the PAI, Samsung will strive to facilitate the ongoing progress of artificial intelligence and develop best practices on AI technologies.

Samsung now has a network of seven Global AI Centers. Samsung's perspective on AI is to build an eco-system that is user-centric rather than device-centric.

To pursue that goal, they aim to build an AI platform under a common architecture that will not only scale quickly but also provide an understanding of usage context and behaviours.