Sitecore appoints new VPs to strengthen Asia-Pacific presence

Sitecore has announced the appointment of new area vice presidents for Australia and Asia, aimed at strengthening its market presence in the Asia-Pacific region. Stuart O'Neill has been appointed as the Area Vice President for Australia and New Zealand, while Zac Lin takes on the role of Area Vice President for Asia.

O'Neill brings over two decades of experience in systems integration, networking, software sales, and e-commerce across Europe, Australia, and Asia. He has previously held senior positions with companies such as Nortel Networks, Cisco, Fujitsu, hybris, SAP, Coupa, and Digital River. In his new role, O'Neill will focus on delivering value to new and existing customers in ANZ by helping them build impactful digital experiences and providing top-notch service in customer experience (CX), content, and digital experience.

Lin, who was previously the head of sales for APAC at the database provider PingCAP, has also worked for ByteDance's Lark business unit as Head of Sales and Business Development in ASEAN. His experience includes roles at enterprise software providers Tibco, Tableau, and Salesforce, supporting customers in sectors such as healthcare, government, and financial services.

Dave O'Flanagan, CEO of Sitecore, stated, "Sitecore has long been committed to serving customers in Asia-Pacific. The region is home to many of the world's most dynamic and fast-growing organisations. We're rapidly innovating our DXP and continuously scaling to give these brands' marketers the power to build digital experiences based on their evolving business needs."

Joey Lim, President, APJ for Sitecore, further commented, "Global brands trust the Sitecore digital experience platform to bring their vision to life. Stuart and Zac will work with our world-class partner ecosystem to support organisations building powerful, differentiated digital customer experiences."

Sitecore operates in the marketing technology and digital experience market, competing with other companies such as Adobe. The company raised USD $1 billion in early 2021 to fund its global expansion efforts.

With these new appointments, Sitecore aims to continue its growth trajectory in the Asia-Pacific region, focusing on empowering businesses to craft standout digital experiences through its digital experience platform solutions.