Snowflake hits USD $2 billion in AWS Marketplace sales

Snowflake has passed USD $2 billion in annual sales through Amazon Web Services' online software marketplace, after doubling its transaction volume on the platform year on year.

The AI-focused data platform provider said the milestone was reached within the 2025 calendar year. It recorded the sales through AWS Marketplace, which lets customers procure and deploy third-party software inside their existing AWS cloud environments.

Snowflake also received multiple awards from AWS that recognise its role in data, infrastructure and generative AI on the cloud provider's platform.

The companies described the commercial performance as a sign of growing demand from large organisations for integrated data and AI services that sit on top of AWS infrastructure.

Mike Gannon, Chief Revenue Officer at Snowflake, said the two firms had built a close cloud partnership.

"Snowflake and AWS have built one of the strongest collaborations in the cloud industry today, helping organizations modernize faster and unlock new value from their data," said Mike Gannon, Chief Revenue Officer, Snowflake.

"Crossing the $2 billion mark in AWS Marketplace and being recognized as a leading Global Partner reflects how deeply our innovations resonate with customers in the AI era. The seamless integration between Snowflake's fully managed data and AI platform with AWS services is accelerating our growth and empowering customers to transform their businesses in the age of AI," said Gannon.

Marketplace momentum

AWS Marketplace is a curated catalogue of third-party software that runs on AWS. Customers buy products through AWS billing and procurement systems.

Snowflake said the marketplace channel now plays a central role in how it reaches customers worldwide. It cited shorter sales cycles and closer alignment with customers' existing cloud contracts.

The company said the growth reflects demand from enterprises that want data platforms aligned with generative AI projects. It said its tools and integrations support customers that move from pilot AI efforts into production systems.

Ruba Borno, VP, Global Specialists & Partners at AWS, said Snowflake's volume in the marketplace highlighted the benefits of simplified software purchasing.

"Snowflake's achievement of surpassing $2 billion in AWS Marketplace transactions-doubling year-over-year growth-demonstrates the power of removing procurement friction to accelerate enterprise innovation," said Ruba Borno, VP, Global Specialists & Partners, AWS.

"AWS Marketplace enables organizations to streamline software purchasing with consolidated billing, simplified procurement workflows, and seamless integration with their AWS environments. This milestone reflects our shared commitment to making it easier for customers to discover, purchase, and deploy the data and AI solutions they need, while providing partners like Snowflake a proven pathway to scale and meet customers where they're buying," said Borno.

Customer uptake

Snowflake named several large customers that procure its services through AWS Marketplace. These include drugmaker AstraZeneca, travel platform Booking.com, and online betting group DraftKings.

The companies use Snowflake's data and AI tools on top of AWS infrastructure. They run data workloads, analytics and machine learning models within their existing AWS accounts.

Thomas Davey, Chief Data Officer at Booking.com, said the combination of the two platforms supports the travel site's use of data.

"At Booking.com, data and AI are at the core of how we deliver seamless travel experiences to millions of customers around the world," said Thomas Davey, Chief Data Officer, Booking.com.

"The combination of Snowflake's AI Data Cloud and AWS's trusted infrastructure gives us the flexibility and scalability to experiment, personalize, and innovate faster-while maintaining the performance, security, and governance controls our business demands," said Davey.

DraftKings uses the joint stack in its betting and gaming operations. It runs in a heavily regulated environment with strict data and compliance requirements.

"Snowflake on AWS is a key part of how we modernize our data foundation and accelerate innovation across DraftKings," said Zach Maybury, Chief Technology Officer at DraftKings.

"The platform provides the scale, speed, and rigor to turn data into real-time insights while maintaining the governance and reliability essential in a dynamic, highly regulated industry," said Maybury.

Open data focus

Snowflake and AWS are rolling out new technical integrations that focus on open data formats and shared catalogues. The companies aim to improve how customers move and access data across the two environments.

One new feature links Snowflake's agent framework with Amazon Bedrock AgentCore. Customers can connect Snowflake Cortex Agents, a managed MCP server and Cortex AI services with AWS's generative AI agent technology.

Another set of features centres on Apache Iceberg, an open table format that sits on cloud object storage. Snowflake now supports the Iceberg V3 specification.

This support extends to semistructured data stored as VARIANT, geospatial data types and row-level lineage. It is aimed at customers that standardise on Iceberg for multi-cloud and hybrid use cases.

The companies also announced new links between AWS Glue Data Catalog and Snowflake's Horizon Catalog. Customers can access Iceberg-format data managed by Snowflake through AWS Glue.

That arrangement gives AWS users a single access point for Iceberg tables on both platforms. Snowflake said this can reduce duplication, data movement and related costs.

Snowflake-centric customers can also link databases directly to AWS Glue Data Catalog. They do not need to create separate externally managed Iceberg tables for each dataset.

This feature includes support for vended credentials and Amazon S3 Tables. It automates discovery and synchronisation for read and write access, and it aligns with customers' governance rules.

Awards and recognition

Snowflake's position within the AWS ecosystem received further backing in the latest AWS Partner Awards. The company won 14 awards across global, industry and regional categories.

The honours included three global technology awards, five industry awards, two EMEA regional Technology Partner awards and four North America regional awards. AWS named Snowflake Global Data & Analytics Technology Partner of the Year for the third straight year.

The company also won Global Generative AI Tool Partner of the Year and Global Infrastructure Technology Partner of the Year. These awards recognised Snowflake's work in open data, AI and infrastructure on AWS.

Snowflake said it will continue to release joint products with AWS that support open data standards and cross-platform data sharing.