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Sony Mobile cuts 1,000 jobs
Tue, 28th Aug 2012
FYI, this story is more than a year old

Sony Mobile is cutting 1,000 jobs from its  phone division after posting record losses this financial year.

The embattled Japanese company posted record losses of US$5.6bn in March this year, with two-thirds of the jobs cut to fall on its Sony Mobile division in Lund, Sweden.

The loss-making electronics firm reveals the job losses are part of its already announced plan to reduce 10,000 by early 2013 as the company tries to return to profitability.

With a slow demand for TVs and a strengthening yen, the company will move its corporate headquarters from Sweden to Japan (Tokyo) seeking to “increase operational efficiency, streamline supply chain management and drive greater integration with the wider Sony group.”

“Sony has identified the mobile business as one of its core businesses and the Xperia smartphone portfolio continues to gain momentum with customers and consumers worldwide,” says Kunimasa Suzuki, president and CEO of Sony Mobile.

“We are accelerating the integration and convergence with the wider Sony group to continue enhancing our offerings, and a more focused and efficient operational structure will help to reduce Sony Mobile’s costs, enhance time to market efficiency and bring the business back to a place of strength.”

What do you think? Can Sony turn it around? Tell us your thoughts below.