Story image

Spark predicts what 2018 will be like for Kiwi enterprises

15 Jan 18

Multi-cloud, DDoS attacks, and customer automation – what do these all have in common? 

According to Spark, they some of the more prominent buzzwords in business conversations for 2018. 

In the year ahead, they will offer Kiwi enterprises a range of exciting digital opportunities, and it’s important for business to understand how they can gain an edge – both locally and globally. 

Spark Digital’s CEO, Jolie Hodson, explains why:

Security strategy crucial year on year

“Security is an area that is constantly on the move; the attacks used against corporations are always shifting, therefore the way in which we defend and respond is constantly evolving too,” says Hodson. 

“Whilst defences are continuously being created to identify and remediate attacks, new attack vectors are evolving which make an overarching security strategy as well as a defence in depth posture critical for all organisations.”
 
“Each year attacks like the Distributed Denial-of-Service (DDoS) and ransomware continues to become more prevalent. A DDoS attack is where a hacker overloads the server and prevents someone from accessing its machine or network by sending an overwhelming amount of unwanted traffic.”

“Ransomware works similar to a kidnapping crime, except instead of a person it’s your organisation’s sensitive data kept hostage.”

“Both have been around for years however we will see these attacks becoming more common year on year as they perfect their delivery techniques and organisations become more dependent on digital technologies to operate.”

“The best thing organisations should do is rethink security as a service; it shouldn’t be treated as an afterthought once your data has been compromised, but rather work to have an active security strategy that keeps your organisation and your client’s information safe.”

 Resiliency and diversity in cloud

Hodson says cloud is now centrepiece to the digital era as its capability set deepens and broadens. 

“Multi-cloud strategies will continue to emerge as businesses seek to get the best and broadest value possible from their respective cloud assets and utilisation.”

“The cost of cloud will become less of a focus as businesses have started to realise that cloud deployment offers multifaceted returns on investment when used cleverly.”

“New technology-sets like Blockchain will continue to demonstrate applicability to business in 2018 and begin to materialise as part of day-to-day cloud services,” continues Hodson. 

“More integration combinations and combined innovation efforts with Data Insights, AI, IoT and security will see cloud continue to invigorate the New Zealand economy.”

 More customer automation and self service

“Customer support is crucial, but it can also be time constraining and costly,” warns Hodson. 

“As we head into 2018 tasks that are manual and repetitive will be increasingly automated so that support experiences that do require human contact can be delivered efficiently and effectively.”

An example of this could be a service that offers automated, portal-based information to customers.

"So rather than waiting for written reports that are out of date by the time they are written and delivered, customers will be able to log in to access real-time data on dashboards."

Silver Peak hits big four with Google Cloud agreement
Silver Peak is the only SD-WAN vendor to partner with all four leading public cloud providers – Amazon, Google, Microsoft and Oracle.
Comms providers hit by most DDoS attacks in Q3 2018
New data indicates attackers preyed on the large attack surface of ASN-level communications service providers with a ‘bit-and-piece’ approach.
MNF Enterprise brings calling to MS Teams
Businesses can now use Microsoft Teams for local and international phone calling from their computer or device.
Survey reveals CX disconnect is risky business
Too much conversation and too little action could lead companies to neglect, lose, and repel their very lifeblood, according to Dimension Data.
Should AI technology determine the necessity for cyber attack responses?
Fujitsu has developed an AI that supposedly automatically determines whether action needs to be taken in response to a cyber attack.
Police making progress into Cryptopia breach
New Zealand Police say they are making ‘good progress’ into the investigation of an alleged cryptocurrency theft from Christchurch-based crypto exchange Cryptopia.
NEC concludes wireless transport SDN proof of concept
"Operation and management of 5G networks are very complicated and require automation and closed-loop control with timely data refinement and quick action."
Trend Micro’s telecom security solution certified as VMware-ready
Certification by VMware allows communications service providers who prefer or have already adopted VMware vCloud NFV to add network security services from Trend Micro.