Story image

Spark's free Lightbox offer earns praise

20 Jan 2015

Spark’s earlier announcement that it will offer its broadband customers a free 12 month subscription to streaming service Lightbox has been praised by the Telecommunications Users Association of New Zealand and InternetNZ. 

“As we see the continued development of our broadband infrastructure, this sort of innovation is a sign of our future,” says Craig Young, CEO of TUANZ. 

“High speed internet has the potential to improve both our personal and commercial lives if we take advantage of the benefits it offers." 

TUANZ believes that New Zealanders are more than willing to participate in this digital future if these sort of approaches are made more mainstream, and today's announcement does just that. 

“At the end of last year TUANZ members made it clear in a members survey the increased interest in the convergence of TV and the online world,” the company says. 

"We encourage this increase in content delivery over broadband and will be taking a lead in educating users and our members on these opportunities," says Young.

"We also understand that as Lightbox is ISP independent, that other service providers could look to offer similar deals. We look forward to seeing this happen to enable continued competition in this space,” he adds.

InternetNZ shares a similar sentiment. 

Jordan Carter, InternetNZ chief executive says offers like this show how the internet can revolutionise TV in New Zealand. "High speed internet has the potential to completely transform the way we think of TV, to the delight of customers.”

He says, “studies have shown that people love watching multiple episodes of the same show in a row, while also desiring a wider range of content than has previously been offered by traditional broadcast TV. With today's announcement Lightbox and Spark are helping New Zealanders get the content they want, when they want - and now it's super affordable.”

Carter says Spark offering the service for free to its 600,000 customers is exactly the sort of thing that helps push internet-based solutions into the limelight for mainstream New Zealanders.

"This is a great example of the sort of innovation that is possible thanks to better, faster internet in New Zealand,” he says.

"While we applaud Spark for this move, customer choice between the number of other internet-based content solutions is also important. We trust that Spark will respect their customers’ right to try alternatives to Lightbox too."

Unisys encourages financial institutions to adopt open banking
“It establishes the bank as an integral part of the customers’ life – a ‘one-stop-shop’ where they can get personalised products and services they want, when they want them.”
Developers use Intel AI to solve some of the world’s biggest challenges
Risab Biswas developed a computer vision application to help farmers more easily detect pathological disease in their plants.
Smarter cities through cross-border and G2G collaborations
"As countries race ahead in their bid to accelerate smart city development through industrialisation, the environment and ultimately humanity is paying the price for this phenomenon."
SingularityNET CEO discusses the future of AI
"In my view, AI will eliminate essentially all need for humans to do practical work."
You're invited: Adobe Symposium 2019, Sydney
The event will bring together 4000 business leaders, marketers, IT and digital experts, as well as creative professionals to Sydney’s International Convention Centre in the heart of the city.
Toshiba launches fast rotary cutter for B-EX6T1 printer
Intended primarily for industrial applications, these popular printers combine state-of-the-art technology with usability, reliability and low TCO.
How the 5G Telco market is transforming
"Over the past six months, more people in the general populace have begun using the term 5G in their regular conversations."
Innodisk launces AIoT solution for the medical field
One of the challenges of AIoT is keeping tabs on the many devices involved in the system.