IT Brief New Zealand logo
Technology news for New Zealand's largest enterprises
Story image

Splunk in the wild: the ‘data to everything’ platform in action

By Catherine Knowles
Thu 14 Nov 2019
FYI, this story is more than a year old

With a platform offering that professes to ‘do everything with your data’, Splunk’s solutions come alive in its use cases and with customers who are taking the technology and using it to solve specific pain points or to extend capabilities.

At conf.19, this year’s Splunk customer conference, a common phrase repeated in myriad ways was ‘turn data into doing’. The tagline became a means for Splunk to showcase it’s expanding focus and development, and the extensive ways in which the platform can be used.

We sat down with Simon Eid, group vice president A/NZ, and Simon Davies, APAC vice president, to discuss the impact of Splunk in APAC and A/NZ and explore how customers are using Splunk to better their business.

Becoming data driven: The expansion of Splunk in A/NZ

Splunk has grown at a steady rate since it touched down in the A/NZ region. The business currently has dedicated employees working from Sydney, Melbourne, Brisbane, Canberra, Perth, Wellington and Auckland. In fact, according to Eid, A/NZ has become the third global hub for the company, joining the Americas and EMEA.

Davies says, “Growth in APAC is growing materially faster than the rest of Splunk. It’s a combination of factors. A lot of companies are rapidly digitising their processes, and as they do that they’re realising the power of the data that supports those underlying processes.”

Eid says despite the growth Splunk is still in its early days in the A/NZ region, and the team is still having conversations with businesses around what it means to be data driven and the value of a tool such as Splunk.

However, he says focusing on customer outcomes steers these conversations in the right direction and enables Splunk to talk about how what it offers - IT operations, security, business analytics, app development and IoT - can be specifically relevant to that business.

He says, “We are in the very early days of A/NZ becoming data driven so our opporutnity is still enormous. Data has so much potential.”

According to Davies, the power of Splunk isn’t industry or sector specific, as every customer is trying to gain visibility into their data to employ actionable insights.

He says, “Whether that’s businesses wanting to modernise and meet new customer expectations versus born in the cloud eCommerce type businesses, all of those companies are trying to get visibility. That’s where the Splunk data-to-everything platform becomes really powerful, because you can get that insight across different silos.”

Catering to different use cases: It’s all about outcomes

Splunk is unique in that it's able to ingest raw data, both structured and unstructured, including everything from application logs to ERP transactions.

This data can come from a variety of sources in a variety of formats, and then enterprise employees can ask different questions of the data. From here, insights can be used to implement and execute different tasks, whether in IT security, threat prevention or optimisation. While the focus may begin at IT operations and security, the data becomes useful from other standpoints.

“We're correleating all the raw data from all the different systems and all we’re doing is putting different lens - whether that is a security lens, it operations lens, analytics lens,” says Eid.

According to Eid, IT operations and security will always be a key focus, but the overall focus has expanded to include integration with cloud-based services. This enables businesses to gain visibility across hybrid environments, utilise SaaS environments for better decision making, and ultimately adopt true data driven decisions to gain success.

Davies says, “The use cases for Splunk in an organisation are almost unlimited. Anything generating data that would bring value to the end user, that’s where you can use Splunk.

“Splunk has the ability to bring raw data together but also search or monitor across multiple stacks, analyse with the likes of machine learning and then automate overtop of that. It Is a unique proposition."

“The really powerful part of that data is to place a time series against it, from microsecond response time through to multi-month trend analysis. People usually start with one of those use cases, whether it’s cyber or IT operations, but they quickly realise the more data you bring into Splunk’s data-to-everything platform the more you’re able to do with that data and you can start to unlock use cases," he says.

Eid  adds to this, saying, “It’s about what outcome are the customer is trying to achieve. If you think about Splunk it’s about making decisions in real time - that really is our key value proposition. How do you make decisions in real time that make an impact.”

Insight into the use cases of Splunk

With such an offering, it’s not surprising that Splunk has a wide variety of customers and each uses the technology in their own way. After all, every company can make use of its data, Davies says.

“There are similar expectations across digital experiences,” says Davies. “Financial services may look at fraud detection through to governance and compliance. Telco communications are thinking about next generations of services and diversifying their services. Ecommerce companies, or any online company, is all about cyber reliability. Manufacturing firms are looking at transforming into smart factories, bringing in IoT to drive automation and uptime in product lines. Transport companies, higher education, logistics - they’re looking at infrastructure and network visibility. All of these companies can gain value from data.”

Davies and Eid articulated a few of the different use cases for Splunk across different sectors and organisation types, highlighting the plethora of data-based decisions different businesses and organisations can capitalise on.

Universities, for instance, can use data to understand how many people are on campus at any one time to make smarter decisions around security, utilities and services provided. Operations staff can readjust scheduling and capacity planning and then integrate this with class attendance records to see where improvements can be made. Ultimately this is able to positively impact the student experience and save the university time and money.

When it comes to telcos, Eid discussed the launch of Apple's iPhone 9. A telco wanted to track phones sold, what plans people were on and what geographical location they were based in. This enabled the telco to make decisions in real time, and readjust marketing and campaigns to better pitch the product and plans to potential and current customers.

Another example regarding telcos is around integrating machine learning and AI into 4G towers to better understand how many users are on the service at any given time, and at what point it was reaching capacity and therefore more at risk for outages or dropouts. From here the telco could migrate the users onto one tower or another to maintain network resilience.

Eid says, if there was an issue the team could tell who was impacted, what device they were using, and who were the high value customers. Then, instead of giving blanket credit, the telco was able to understand exactly who was impacted and apply credits to the right customers, saving a significant amount of money.

A final example used to showcase the power of Splunk was for fast food companies. With such a quick product turnaround time, this avenue benefits greatly from being able to understand data at speed.

Eid says fast food pizza chain Dominoes started using Splunk for ITops and security, but then began to see the benefits of using data from a customer experience perspective. For instance, if there were particularly low sales in one suburb, the fast food joint was able to send out promotions for 10-15% off certain pizzas.

In a similar vein, Dunkin Donuts was able to calculate stock levels and, if there was excess stock at the end of the day, was able to send out promotions to people in the vicinity stating if they come in for coffee they will get a free donut. In this way the coffee and donut chain was able to decrease food waste and drive revenues.

There are many more examples of Splunk in action, including financial services looking at risk and compliance, online services boosting their security posture, transport and utilities companies enhancing efficiency, and retailers automating actions to get better at what they do. In time, with more companies creating more data streams and looking for ways to make it actionable, it appears that if tools like Splunk can keep up they will only continue to grow in value.

Related stories
Top stories
Story image
SNP unveils next generation of CrystalBridge software platform
Data is a key pillar of every customer-centric organisation, as it relies on agile decisions to become increasingly sustainable and intelligent.
Story image
FIDO Alliance releases guidelines for optimising UX with FIDO Security Keys
The new guidelines aim to accelerate multi-factor authentication deployment and adoption with FIDO security keys.
Story image
Martech experts reveal the “buzz” on personalisation
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
Story image
Robotic Process Automation / RPA
Salesforce announces latest generation of MuleSoft
Salesforce has introduced the next generation of MuleSoft, a unified solution for automation, integration and APIs to automate any workflow.
Story image
Enable launches free Wi-Fi in Christchurch city centre
Fibre broadband provider, Enable, and the Christchurch City Council have launched their new Christchurch Free Wi-Fi service in the central city. 
Story image
Zero trust security adoption rises 27% in just two years
A survey of WAN managers has revealed that multi-factor authentication and single sign-on are the top zero trust features implemented.
Story image
Cloud Security
Palo Alto Networks bolsters cloud native security offerings
Latest Prisma Cloud platform updates help organisations continuously monitor and secure web applications with maximum flexibility.
Story image
Vulnerable APIs costing businesses billions every year
Large companies are particularly vulnerable to the security risks associated with exposed or unprotected APIs as they accelerate digital transformation.  
Story image
How TruSens air purifiers can create healthier workspaces
The pandemic has heightened our awareness of our own and others’ health, and made us all much more conscious of the environments we work in.
Story image
Hybrid workforce
How organisations can prepare for a post-pandemic workforce
The so-called 'new normal' office looks different to how it did pre-pandemic, and organisations need to take steps to better manage their post-pandemic workforce. 
Story image
Tech job moves
Tech job moves - ActiveCampaign, Arcserve, LogRhythm & Qlik
We round up all job appointments from June 17-22, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Forrester names Talend Leader in enterprise data fabric
Forrester has named Talend a leader among enterprise data fabric providers in the Forrester Wave: Enterprise Data Fabric, Q2 2022 report.
Story image
Dark web
Cybercrime in Aotearoa: How does New Zealand law define it?
‘Cybercrime’ is a term we hear all the time, but what exactly is it, and how does New Zealand define it in legal terms?
Story image
Why is NZ lagging behind the world in cybersecurity?
A recent report by TUANZ has revealed that we are ranked 56th in the world when it comes to cybersecurity - a look into why we're so behind and what needs to be done.
Story image
NOWPayments launches new service to analyse cryptocurrency fees
NOWPayments has launched a new network fee optimisation solution that analyses current network fees and picks the most profitable option out of the client's payout wallets.
Story image
Hybrid Cloud
HPE GreenLake advances hybrid cloud experience with new services
"The innovations unveiled today further build on our vision to provide the market with an unmatched platform to spur innovation and drive transformation.”
Story image
How Airwallex helps businesses achieve globalisation success
As markets continue to shift, businesses need to be able to provide the same quality of service for customers regardless of where they are located around the world.
Story image
Oracle Cloud Infrastructure expands distributed cloud services
“Distributed cloud is the next evolution of cloud computing, and provides customers with more flexibility and control in how they deploy cloud resources."
Story image
SMX partnership with Microsoft leads to NTT recognition
SMX has captured the attention of NTT after receiving positive reviews from businesses across Australasia and beyond for its email security.
Story image
Web Development
Whitecliffe fosters careers for the future of tech
Do you want a career in Information Technology, Networking, Web Development, Software Development, or are you looking to upskill?
Story image
New Relic
How to tackle the great brain drain in the tech industry
Attracting and retaining tech talent in Australia and New Zealand is becoming increasingly challenging, with the 2022 Hays Salary Guide showing a startling 91% of employers facing a skills shortage.
Story image
Trend Micro
5G network projects driven by improving security and privacy
Trend Micro's new study reveals the prospect of improved security and privacy capabilities are the main motivations behind private 5G wireless network projects.
Story image
Public Cloud
Public cloud services revenues top $400 billion in 2021
"For the next several years, leading cloud providers will play a critical role in helping enterprises navigate the current storms of disruption."
Story image
Oracle Cloud
Commvault, Oracle to deliver Metallic Data Management as a Service
"We are excited to partner with Commvault and enable our customers to restore and recover their most mission-critical cloud data."
Story image
Overcoming hybrid and multi-cloud challenges to drive innovation
Driven by improvements in technology, financial services companies have advanced both internal and external systems and processes, with the likes of digitisation, personalisation and risk management redefining the industry.
Story image
MYOB improves data visibility and user access with Snowflake
"Solutions such as Snowflake allow us to better understand our customers and make evidence-based decisions on what features work best for them."
Story image
Gartner's top recommendations for security leaders
"Leaders now recognise that major disruption is only one crisis away. We can’t control it, but we can evolve our thinking, philosophy, program and architecture.”
Story image
Internet of Things
Domino's Pizza: A blueprint for secure enterprise IoT deployment
Increasingly, organisations are embracing smart technologies to underpin innovations that can enhance safety and productivity in every part of our lives, from industrial systems, utilities, and building management to various forms of business enablement.
Story image
Hybrid workforce
Why hybrid working is here to stay and how to ace it
Citrix's new report reveals hybrid workers are more productive and engaged at work than their office and completely remote counterparts.
Story image
How the metaverse will change the future of the supply chain
The metaverse is set to significantly change the way we live and work, so what problems can it solve in supply chain management?
Story image
Data ownership
Brands must reclaim trust by empowering data ownership
According to Twilio's new State of Personalisation Report 2022, 62% of consumers expect personalisation from brands, and yet only 40% trust brands to use their data responsibly and keep it safe.
Story image
Artificial Intelligence
Accenture shares the benefits of supply chain visibility
It's clear that gaining better visibility into the supply chain will help organisations avoid excess costs, inefficiencies, and complexity to ultimately improve their bottom line.
Story image
The best ways to attract young talent during labour shortages
New research from Citrix reveals hybrid working and ventures into the metaverse are top of mind for Gen Z workers.
Story image
Unknown connections: How safe is public WiFi in Aotearoa?
If it's not your own household WiFi, then who has control of your data and is your connection actually safe?
Story image
Digital Transformation
What CISOs think about cyber security, visibility and cloud
Seeking to uncover the minds of CISOs and CIOs across Asia Pacific, my company recently asked Frost & Sullivan to take a snapshot of cloud adoption behaviour in the region.
Story image
Email threats spike 101%, remains a top attack vector
"Each year we see innovation in the threat landscape, but each year email remains a major threat to organisations."
Story image
Honeywell launches new carbon energy management software for buildings
The new Carbon & Energy Management service allows building owners to track and optimise energy performance against carbon reduction goals, down to a device or asset level.
Story image
Digital Transformation
Stax and Consegna partner to accelerate modernisation
According to a statement, the new alliance will help both companies expand their reach across the region and realise joint goals.
Story image
Blasé attitudes to cybersecurity by business a national risk
The largely unregulated state of cybersecurity in NZ, and consequential ambivalence of most businesses, risk hurting the country's trading prospects.
Story image
Industry-first comprehensive risk-based API security enhances protection
Application Programming Interfaces (APIs) have become a crucial part of operating web and mobile application businesses and are causing significant economic growth in the digital sector.
Story image
Monitors are an excellent incentive for getting employees back
The pandemic has taught us that hybrid working is a lot easier than we would’ve thought, so how can the office be made to feel as comfortable as home? The answer could be staring you in the face right now.
Story image
Internet of Things
Global 5G subscriptions to top one billion by the end of 2022
Global 5G subscriptions are predicted to pass the one billion milestone by the end of 2022, according to a new report.
Story image
Stock security features inadequate in face of rising risk
"Organisations must proactively find ways of identifying unseen vulnerabilities and should take a diligent, holistic approach to cybersecurity."
Story image
Forescout reveals top vulnerabilities impacting OT vendors
Forescout’s Vedere Labs has disclosed OT: ICEFALL, naming 56 vulnerabilities affecting devices from 10 operational technology vendors.