Following Microsoft’s launch of Dynamics CRM Online yesterday, Australian-based StayinFront has also launched a cloud-based CRM solution.
According to the company StayinFront EdgeCG offers users an on-demand system to deliver a range of industry-specific functionality and analytics capabilities.
“It is the first in the Australian consumer goods marketplace and sets a new standard in retail execution solutions,” says StayinFront. The solution is also available in New Zealand.
Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, explained, ”Introducing the first complete on-demand CRM solution specifically for the consumer goods sector is very exciting. We know that StayinFront EdgeCG is the right tool for FMCG companies. It gives them the power and flexibility to be highly successful in the evolving and highly competitive retail landscape.”
The system can be used to ensure the right product at the right price is on the right shelf at the right time.
“It provides critical, two-way information flows between head office and field organisations: detailed information is pushed to the field to ensure proper implementation of all planned activities and field reps are armed with the necessary resources to identify and optimise sales opportunities,” says the firm.
