Stitch becomes primary Tealium deployment partner in NZ

Stitch, headquartered in Auckland, has proudly disclosed its recent enlistment as one of Tealium's primary certified deployment and strategic delivery partners in New Zealand. This acknowledgement undeniably underpins Stitch's advanced capabilities in the customer data platform (CDP) arena and manifests the firm's unrivalled proficiency in equipping brands to negotiate the continually evolving digital terrain successfully.

With the imminent obsolescence of third-party cookies, approaching privacy legislation, and the pervasive adverse economic climate, the utility of CDPs has reached an unprecedented necessity. Businesses are striving to maximise the potential of their first-party data and advertising investments. Stitch's specialisation in merging advertising, marketing technology, and customer data architecture effectively allows brands to enhance user experiences while exhilarating their sales figures.

Adnan Khan, Managing Partner at Stitch, remarked, "The digital landscape is undergoing a significant transformation, and brands need to adapt quickly to stay ahead. Our partnership with Tealium enables us to provide our clients with cutting-edge solutions that help navigate the cookie apocalypse, leverage the power of first-party data, ensuring they can continue to deliver personalised experiences while respecting consumer privacy."

Stitch's impeccable record in successfully implementing intricate Tealium CDPs deployments for top-tier New Zealand entities, including Tourism New Zealand, Mr Apple (Scales Corporation), Real NZ, Cardrona, and Treble Cone, testifies to the company's competence in fostering success in a rapidly transforming milieu. Leveraging server-side conversion APIs that are independent of cookies, Stitch aids brands in amplifying the returns on their advertising expenditure and optimising their marketing endeavours.

"Stitch's customer-centric approach aligns perfectly with Tealium's mission to help businesses connect, unify, and activate customer data," articulated Aaron Senden, Country Manager, NZ at Tealium. "We are thrilled to have Stitch as our preferred partner in New Zealand and look forward to working together to empower brands with the tools they need to succeed in a cookie-less, privacy-first world."

As the digital world progresses steadily, Stitch remains firmly committed to assisting brands in harnessing the potential of their first-party data. Inevitably, this enables them to cultivate meaningful relationships with their customers while simultaneously steering sustained growth.

Stitch achieves distinctions as a multi-award-winning consultancy and agency. It diligently maintains its focus on perfectly blending adtech, martech, and customer data architecture. This invaluable combination aids brands in driving better experiences and boosting business outcomes.

Tealium has carved out a reputation for itself as a very reliable CDP to connect data for businesses to forge enhanced connections with their customers. With real-time data infrastructure, Tealium enables brands to power their AI models and activate data for improved in-the-moment experiences. The full-circle integration ecosystem of Tealium supports more than 1,300 inherently linked connections from leading global technology experts.