Sun World partners with Semarchy to streamline global data management
Semarchy has entered into a partnership with Sun World to enhance the global fruit breeder's data management and customer relationship management capabilities.
Sun World, a company specialising in fruit breeding and licensing, selected Semarchy to address longstanding challenges associated with inconsistent and scattered data across its international operations.
According to Sun World, these issues have made it difficult to effectively track key fruit variety attribute details and ensure adherence to customer agreements, ultimately hindering its ability to support growth strategies.
Operational improvements
The agreement aims to consolidate and standardise Sun World's master data from various sites around the world, focusing initially on creating a centralised system for customer information. The integration will eventually extend to encompass other core domains, such as product varieties, location, and financial data, to increase efficiency and oversight across business units.
"Developing new platforms, cleaning, and enhancing our data, and building a robust data governance model to meet evolving business requirements are essential for Sun World's growth. Selecting technologies that facilitate adaptation in a complex and constantly changing world is crucial. Next, we aim to leverage the Semarchy Data Platform and expertise to seamlessly integrate our CRM, commercial, and product development identifiers, providing a comprehensive 360-degree view of our customers and products," said Deepak Rama, Senior Director of Systems and Applications at Sun World.
Sun World's objective is to unify its diverse datasets so that decision-making, compliance tracking, and customer service can be better supported by reliable and consistent data. The company expects that accurate reporting for yield forecasting, revenue management, compliance, and assessments of specific product attributes will become more streamlined as the project progresses.
Data management objectives
In connection with the partnership, Semarchy is providing a master data management solution designed to address these operational and strategic goals. By introducing a single source of truth for critical business data, Sun World expects to mitigate compliance risks and improve enterprise-level visibility and control.
Ben Werth, Chief Executive Officer at Semarchy, stated,
"The data transformation Sun World is piloting is a prime example of how unified, quality data can provide value across a global organisation. We're proud to be a trusted partner in their journey, supporting their growth strategy with our innovative data management solutions."
The adoption of Semarchy's platform is also expected to yield tangible benefits such as lower costs through simplified data integration, as well as enhanced data quality that ensures the accuracy, consistency, and timeliness of information critical for business operations.
Future scope
Sun World intends for the platform to underpin not only current operations but also future requirements, particularly as it increases investment in artificial intelligence and more complex data-driven business capabilities.
The initial focus on customer data is viewed as an entry point to a broader digital transformation, with further integrations of commercial, product, and financial datasets planned for subsequent stages.
The partnership is part of an ongoing trend where businesses are recognising data as a fundamental asset, investing in better data readiness and management to support adaptation within changing market environments and to remain competitive in the global agricultural sector.
