Norton Everywhere is described as a three-part initiative that will take Norton beyond the PC and extend its reach to new devices and consumer applications. It aims to cover mobile and web safety across any device and embedded services on smart devices and will be delivered direct to consumers, as well as through new business-to-business offerings.

Products launching include Norton Smartphone Security for Android Beta, Norton Connect Beta and Norton DNS Beta.

“We are entering a new era where non-PC devices are exploding in numbers, which means more opportunity for cybercriminals. It’s becoming more and more critical for consumers to be protected beyond their PCs,” said Janice Chaffin, President Consumer Business Unit, Symantec.

“The Norton Everywhere initiative takes a broad view of how Norton can deliver trust and high value to consumers and address evolving market needs. Symantec’s breadth of resources, partnerships, global reach and brand recognition make it uniquely able to deliver security and more to any internet-connected device in the world.”

The company believes that by 2013, handheld devices will be the most popular way to access the web.

More information about Norton Everywhere can be found here.