T2, Unilever's retail tea business, has chosen Triquestra, the retail software solutions provider, to help transition its retail system to one better suited to the company's business aims.
The tea retailer plans to modernise its retail operations with Infinity unified commerce platform, with the aim of giving customers improved experiences across online, in-store and mobile channels, and enabling the business to continue to expand globally.
Infinity will provide a unified commerce platform that is able to scale and adapt as per T2's needs and requirements for customers. According to a statement from the company, new technologies offer the flexibility to extend support to new stores, channels and markets.
The new platform will be used for T2's point of sale, inventory and customer loyalty across retail channels, including eCommerce and covering more than 100 stores in APAC, Europe and North America regions.
The transition to Infinity will start in Australia and New Zealand and then, in a phased approach, extend to Singapore, North America and Europe.
It will support retail operations and management, including point of sale, inventory, customer data, order management and loyalty. More specifically, Infinity will provide point of sale and a central hub for inventory and customer data to give customers 'endless aisle' access to T2's entire inventory from any channel or touchpoint, as well as new payment options and fulfilment services such as click-and-collect and ship-from-store.
The solution will be integrated with T2's existing technology solutions, including Oracle NetSuite, Salesforce Commerce Cloud for eCommerce and HighJump Warehouse Advantage for warehouse management.
T2 global head of technology Rohan Penman says, "To keep pace with new technologies and changing consumer demands, we decided to bring everything together with a unified commerce strategy.
He says. "Following an in-depth software review process, we selected Triquestra as our strategic partner to help achieve that vision.
"Triquestra already supports retailers with a strategy of omnichannel innovation and provides best-in-class products and processes, a broad unified commerce portfolio and a referenceable track record of success with multi-store retailers across multiple geographies.
Penman says the Infinity platform will provide the tools and resources necessary to meet their business aims.
He says, "Infinity will give us a single hub for our channels, reducing integration complexity and manual overheads, while increasing efficiency and accuracy. It will also be our platform for growth and innovation, helping us to deliver evolutionary innovations that will accelerate our business agility and competitive advantage.
Triquestra CEO Kelly Brown says, "T2 shares our vision, with a single-minded focus on creating immersive and personalised experiences for customers. It has mastered the art of creating magical in-store experiences, through storytelling and adventurous in-store displays that encourage visitors to discover and experiment.
"We're looking forward to supporting T2 in its next phase of growth as the company harnesses new technologies that help to put innovation at the core of everything they do," Brown says.
T2 Tea was established in Melbourne in 1996 and is a premium tea brand. In addition to its global retail outlets, T2 operates a wholesale business selling teas to restaurants, cafes, gourmet food stores and airlines, and has eCommerce channels spanning direct to consumer (t2tea.com), marketplaces and wholesaler third-party sites.
