Telecom is celebrating the launch of the Samsung Galaxy S4 on its Smartphone Network by giving away up to $5 million worth of Samsung Galaxy data to New Zealanders.

Equating to the uploading of around 128 million photos to Facebook or watching a YouTube clip on your mobile approximately 51 million times, Telecom says the arrival calls for a 'data-centric' celebration.

“Smartphones are a huge part of our lives now and data - as the new ‘digital currency’- is what our customers tell us they value," says Chris Thompson, head of Consumer, Telecom.

"So what better way to celebrate the launch of this extraordinary new smartphone than with a massive Samsung Galaxy data giveaway.”

The up to $5 million Samsung Galaxy Data Giveaway is available to those postpaid customers who purchase the Samsung Galaxy S4 on the Telecom Smartphone Network before 30 June, 2013.

Postpaid Customers who purchase the Galaxy S4 – provided they do so online - will receive an extra 1GB of data per month for 12 months, and there will also be a special data offer in Telecom stores for those postpaid customers who switch to Telecom from another network when they purchase the Galaxy S4.

Everyone who purchases the Galaxy S4 on the Telecom Smartphone Network will also go into the draw to win one of three big prizes of up to 500GB free data every month for the duration of their 24-month plan.

Thompson does say however global interest in the Samsung Galaxy S4 means stock at launch may be limited, encouraging customers who want to get their hands on the new smartphone, and take advantage of the data offer, to do so soon, either online or in-store.

On launch customers can visit one of 34 Telecom stores around the country to purchase a Galaxy S4 - alternatively, they can purchase directly online.