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Teradata collaborates with Amazon Web Services

By Ryan Morris-Reade, Wed 10 Nov 2021

Teradata has entered into a three-year Strategic Collaboration Agreement with Amazon Web Services.

The agreement will see both AWS and Teradata increase product integrations and development with AWS, and the launch of joint go-to-market programs designed to help customers migrate, modernise, and de-risk their cloud adoption journey using Teradata Vantage on AWS. 

"AWS is delighted to establish a Strategic Collaboration Agreement with Teradata as we always aim to help customers use data to innovate and modernise faster in the cloud," says AWS global head of partner organisation, Doug Yeum. 

"This collaboration accelerates Teradata's ability to meet the demands of the largest data workloads we see, with cloud services from AWS to expedite the value and benefits Teradata can offer customers," he says.

Easier adoption of Teradata Vantage by AWS customers

Teradata and AWS are collaborating on making it simple for a wide variety of personas - including data scientists, data analysts, line of business teams, IT, and DevOps - to use Teradata Vantage on AWS to migrate, manage, connect, and build new data workloads and applications across the broad array of AWS services, at enterprise scale in the cloud.

Industry cloud solutions delivering meaningful business outcomes

For organisations adopting AWS industry clouds, Teradata and AWS are collaborating to deliver ready-to-use reference architectures and use case-specific recipes that leverage the power and speed of Teradata Vantage to drive impactful business outcomes. With Teradata's proven industry experience, customers in key industries will benefit from an accelerated time-to-insight.

Data marketplace and data sharing

Teradata and AWS are working together to take data sharing to the next level. Through tight integration with Teradata Vantage, Amazon Simple Storage Service (Amazon S3), AWS Data Exchange and AWS Service Catalog, users are offered an open approach to data sharing with open file formats and the ability to leverage multiple tools, technologies, models, and industry data to access and process that data within Teradata Vantage at scale.

Simple purchasing and billing through AWS Marketplace

Teradata Vantage continues to be available in AWS Marketplace, allowing customers to consolidate their purchasing of Vantage by subscribing directly through AWS and contributing to the drawdown on a customer's AWS commitment.
 
As part of the agreement, Teradata and AWS will engage in co-marketing and co-selling programs built around industry use cases, incentives, and accelerators that create more value for customers. AWS and Teradata will focus on selected industries globally, helping customers utilise AI, machine learning, and Internet of Things services to drive real-time data insight and data management connected to Vantage. 

Todd Cione, chief revenue officer at Teradata, says the company is advancing the proven enterprise-scale data management capabilities that Vantage offers customers in the cloud. 

"By coming together with AWS to create a deeper, more compelling go-to-market and technology alliance, we can help enterprise and government organisations throughout the world move fast to meet their digital transformation imperatives, all while using data to serve their customers," he says.

"Our mission for this strategic collaboration is to work with AWS to make it easier for customers to move and manage their data, and run data workloads at massive scale with the compute processing and cloud services they now must have to compete and grow."

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