IT Brief New Zealand logo
Technology news for New Zealand's largest enterprises
Partner content
Story image

The best ways to attract young talent during labour shortages

By Jessie Chiang
Mon 20 Jun 2022

It's no secret that right now, finding and keeping good talent is hard. 

It's a sentiment shared by Citrix managing director for Australia and New Zealand Martin Creighan, who says the current market is bad for employers.

“I can tell you almost every single customer and partner that I talk to is having challenges around talent acquisition and talent retention. It’s really changing the way companies are looking at both of these aspects,” he says.

Citrix has 30 years of experience in helping to digitally transform business, and Creighan offers tips for leaders looking to keep employees and get new workers in the elusive, younger Gen Z pool.

Hybrid work more important than pay or benefits

Creighan says when he went into the workforce many years ago, his motivation was driven by things like a good salary package or whether a company or organisation would provide a good career pathway.

“Am I going to have an opportunity to stay here and grow professionally or personally over the next 20 or 30 years? Does the company have a good benefits package? Is the office location in the right area? Because we'll be traveling to the office, right?" he says.

"So these are all motivations for me when I was selecting where I'm going to start my career versus Gen Z, who are saying their expectation right out of the gate is hybrid work."

People in this younger pool of workers want to know they can participate in days in the office but also want to know they'll be able to work from home or a cafe or the beach.

"They want to be able to have that choice of working wherever they need to work from because tech involved is allowing them to be productive," he says.

"We have research that says that choice is more important to Gen Zs than pay packet, career paths and salary benefits. That is certainly the area to focus on if you want to retain and acquire young and emerging talent."

Creighan says business leaders must ensure that they support a hybrid work environment and they have the tech to facilitate that.

Citrix's recent report, Work Rebalanced, surveyed 900 business leaders, including CEOs, CFOs and CTOs and 1800 knowledge workers from Australia, France, Germany, Japan, Mexico, the Netherlands, the UK and the US.

The research reveals that 64% of employees and 62% of business leaders say that current work tech is easy to use and intuitive. Additionally, it found 73% of millennials believe their company is meeting their expectations regarding the level of tech provided, but that falls to 72% for Gen Zs.

“Gen Zs are saying, the tech in their company is pretty good – but it's not as good as it could be," he says.

(Martin Creighan, Citrix managing director for Australia and New Zealand)

New frontiers like the metaverse

Citrix's new report also shows that Gen Zs view the metaverse as the way of the future.

It found that 68% of Gen Zs believe the metaverse will revolutionise how everyone collaborates, builds culture and teams, and works on projects versus just 58% of millennials. Business leaders themselves are also keeping an eye on the metaverse, with 74% of them thinking it will revolutionise workplace collaboration.

Creighan says it's easy to see why most employees and business leaders are thinking about the metaverse, even for just the way it can completely change business meetings.

"I had about four of us in a meeting room here at the office and there were four of us that came in through teams. What happened was, the folks in the room, we kept on forgetting that there were folks on the screen," he says.

"They're there on the screen. You can see their faces, they're on video but it's 2D. You can get so encapsulated in the conversation in the room that you forget about them. So sometimes don't even throw to them."

Workers joining a meeting online can also feel like the conversation is going well in the room and think they don't want to interrupt, so they stay quiet.

“And that is what I think the metaverse will change. The metaverse will provide this presence and immersion,” he says.

“I think as we move forward, hybrid work and virtual worlds like the metaverse are going to be an absolutely key part of not only keeping employees and retaining them, but also keeping them upskilled and keeping them engaged and productive.”

The challenge for businesses getting on with these new trends is to figure out how to deliver services securely and effectively.

"That's where Citrix comes to the fore and that's where we really thrive," he says.

“We provide a digital workspace platform, which companies can use to securely deliver their apps and their data to people wherever they're located, anywhere around the world. No matter where they are, no matter what device they use, the employee has the capability to be as productive as possible.”

Creighan says Citrix's DaaS solutions give businesses and their employees a simple, unified way to work and collaborate together. 

“And then as technology continues to evolve, you'll see even more innovations built into advancements like the metaverse,” he says.

To learn more about what Citrix offers and how it can fast-track your business into a desirable workplace, visit its website.

Related stories
Top stories
Story image
Amazon Web Services / AWS
Zscaler, AWS accelerate onramp to the cloud with zero trust
Zscaler has announced an extension to its relationship with Amazon Web Services, as well as innovations built on Zscaler's Zero Trust architecture.
Story image
Cybersecurity
Aqua Security, CIS create software supply chain security guide
Aqua Securityand the Center for Internet Security have together released the industry’s first formal guidelines for software supply chain security.
Story image
Cybersecurity
Threat actors ramp up their social engineering attacks
As people get better at identifying potential threats in their inbox, threat actors must evolve their methods. Their new M.O? Social engineering.
Story image
Commerce Commission
ComCom puts electronics sector on notice over resale price maintenance
The Commerce Commission has concluded an investigation into allegations that television manufacturers were engaging in illegal resale price maintenance.
Story image
Orbital Insight
Orbital Insight solution set to drive better data-driven decisions
The company says the new Site Intelligence solution will provide granular visibility, behaviour analytics and deep insights about customers and competitors at any location. 
Story image
SaaS
Varonis strengthens security capabilities for AWS and S3
Varonis has strengthened and expanded its cloud and security capabilities, with a critical aim of improving safety and boosting data visibility in Amazon Simple Storage Service (S3).
Story image
Electricity
Canstar finds Flick Electric NZ’s favourite provider
Canstar’s annual research to find New Zealand’s favourite electricity provider reveals Flick Electric has come out on top.
Story image
Digital Transformation
Cybersecurity priorities for digital leaders navigating digital transformation
In recent years, Asia-Pacific has especially been a hotspot for cyberattacks, and as we continue into 2022, it’s evident that the problem is becoming more significant.
Story image
Manufacturing
Sternum joins NXP, collaborates on IoT security and observability
Sternum has announced it has joined the software partner community of NXP Semiconductors, a manufacturer of and large marketplace for embedded controllers.
Story image
SaaS
Sealord partners with Infor to improve sustainability
Sealord has chosen Infor as a strategic partner to implement an operational cloud-based platform that provides day-one functionality and sustainability gains.
Story image
eInvoicing
Airwallex, Xero extend partnership with easier invoice payments
Airwallex has extended its long-term partnership with Xero by releasing a new payment link integration for Xero invoices that will make receiving them easier and faster for Australian businesses.
Story image
Shouta
The rise of digital gifting in the workplace
The name itself does most of the explaining; it’s a gift you receive virtually. But a misconception about digital gifts is that they need to be redeemed virtually as well. 
Story image
Government
Cyclone selected as NZ MOE software licensing partner
Following a recent Request for Proposal (RFP), Christchurch-based company Cyclone Computer Company Ltd (Cyclone) has been selected as The Ministry of Education’s software licensing partner.
Story image
Dark web
Cybercrime in Aotearoa: How does New Zealand law define it?
‘Cybercrime’ is a term we hear all the time, but what exactly is it, and how does New Zealand define it in legal terms?
Story image
CRM
Microsoft launches app for modern selling experience
The new release is designed to enhance CRM systems with customer engagement data from Microsoft 365 and Microsoft Teams.
Story image
Healthcare
Workday winning on culture and family focus
This family-first approach sees all employees receive access to family-wide private healthcare cover, as well as income protection and life insurance policies.
Story image
Cybersecurity
Greater API usage raises concerns for protection - report
Radware has released its 2022 State of API Security report, which shows a rise in APIs, with 92% of the organisations surveyed significantly or somewhat increasing their usage.
Story image
PagerDuty
Ready for anything with the PagerDuty Operations Cloud
In a world of digital everything, teams face increasing complexity. Ever-growing dependencies across systems and processes put customer and employee experience, not to mention revenue, at risk.
Story image
Contact Centre
Customer service agents don't want to return to contact centres
A new report has revealed that 85% of customer service agents want to work full-time at home and not return to contact centre offices.
Story image
Cybersecurity
Why is NZ lagging behind the world in cybersecurity?
A recent report by TUANZ has revealed that we are ranked 56th in the world when it comes to cybersecurity - a look into why we're so behind and what needs to be done.
Story image
Infrastructure
VMware wins Google Cloud partner award for infrastructure modernisation
The cloud computing and virtualisation company was recognised for its achievements as part of the Google Cloud ecosystem.
Story image
Network Security
Netskope announces zero trust network access updates
Customers can now apply zero trust principles across a range of hybrid work security needs, including SaaS, IaaS, private applications, and endpoint devices.
Story image
trust
Consumers want personalisation, but don't trust brands with their data
Customers expect personalisation during every brand interaction but they don't trust brands to keep their personal data secure and to use it responsibly. 
Story image
DNS
DigiCert acquires DNS Made Easy and affiliated brands
Greg Clark comments, says, "This combination enhances the security of certificate validation and enables the automation of future validations."
Story image
Tech job moves
Tech job moves - Boomi, Limepay, Thales, VMware & Zoom
We round up all job appointments from June 6-16, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Hybrid workforce
Why hybrid working is here to stay and how to ace it
Citrix's new report reveals hybrid workers are more productive and engaged at work than their office and completely remote counterparts.
Story image
B2B
Corpay partners with supply chain platform PracBiz Exchange
Corpay's new partnership with PracBiz’s allows more than 4000 B2B suppliers on the latter's platform to use Corpay's global payments services.
Story image
Entelar
How TruSens air purifiers can create healthier workspaces
The pandemic has heightened our awareness of our own and others’ health, and made us all much more conscious of the environments we work in.
Story image
INTERPOL
Hundreds arrested, millions seized in global INTERPOL investigation
A two-month-long investigation by INTERPOL this year involved 76 countries and clamped down on organised crime groups behind telecommunications and social engineering scams.
Story image
Cybersecurity
Significant security concerns resulting from open source software ubiquity
"The risk is real, and the industry must work closely together in order to move away from poor open source or software supply chain security practices."
Story image
Infrastructure
Lenovo announces launch of Retail Solutions portfolio in A/NZ
Lenovo has announced the launch of its Lenovo Retail Solutions portfolio across the A/NZ region, which they say will help retailers transform their business and face future retail demands.
Story image
Partnerships
Microsoft expands APAC Enabler Mentorship Program
"Mentors are the key to success for every professional. A good mentor is a coach, a guide, as well as a vocal advocate."
Story image
Robotic Process Automation / RPA
rapidMATION helps Coates achieve success with landmark RPA solution
A strong Robotic Process Automation solution (RPA) can help solve many complex issues that businesses face daily. 
Story image
Disaster Recovery
Eaton provides business continuity with disaster avoidance application
Many SMBs often struggle with problems relating to UPS and IT assets due to the sheer amount of time and resources required to run effectively. 
Story image
Artificial Intelligence
Salesforce harnesses automated solutions with new developments
Salesforce has launched Sales Cloud Unlimited, a new feature to help accelerate productivity with AI and automation.
Story image
F5 Networks
Telstra, F5 team up to bolster services and solutions
“This partnership demonstrates our ongoing investment into APAC as we continue delivering high value services and solutions to our partners and customers."
Story image
N4L
N4L, Spark, Chorus partner for Hyperfibre school upgrade
Networks for Learning (N4L) has partnered with Spark and Chorus to upgrade Wellington College to Hyperfibre, fostering stronger outcomes for students and teachers.
Story image
API
Industry-first comprehensive risk-based API security enhances protection
Application Programming Interfaces (APIs) have become a crucial part of operating web and mobile application businesses and are causing significant economic growth in the digital sector.
Story image
Data
How a single mandate changed software development forever
There’s conjecture about exactly when it was issued and by whom, but a mandate made twenty years ago is continuing to shape the software development process today.
Story image
Training
Employers look to hire inexperienced coders due to skills shortage
"Even inexperienced workers without prior qualifications or experience had managed to pivot to new roles in coding as long as they are willing to upskill."
Story image
Citrix
The best ways to attract young talent during labour shortages
New research from Citrix reveals hybrid working and ventures into the metaverse are top of mind for Gen Z workers.
Story image
Secure access service edge / SASE
Cloudflare adds new capabilities to zero trust SASE platform
New features for Cloudflare One include email security protection, data loss prevention tools, cloud access security broker, and private network discovery.
Story image
Cybersecurity
Ingram Micro launches vendor-backed security program
Ingram Micro has unveiled a new program intended to give resellers the effective offerings their customers need to stay safe in the evolving threat landscape.
Story image
Digital Transformation
Apptio adds portfolio enhancements to promote digital strategy
"While digitalisation creates opportunities, it also makes budgeting far more complex, leading many companies to waste substantial funds."