Story image

The Kiwi stats behind LinkedIn's 100 million APAC membership swell

11 Aug 16

New statistics from LinkedIn's Talent Trends survey have shown that the company’s been growing strong in the Asia Pacific region, doubling its member count in just two years to more than 100 million professionals. The entire APAC region accounts for 22% of the entire global member count of 450 million professionals.

“The rapid pace at which we doubled our member base from 50 to 100 million members makes this milestone even more special. It also reflects a growing understanding of the economic value of personal branding and a global professional network. At this scale, LinkedIn is in an even stronger position to help members connect to economic opportunity, whether it’s a new job, a promotion or other business opportunities,” says Olivier Legrand, managing director, LinkedIn Asia Pacific and Japan.

New Zealand

While 84% of New Zealand professionals want to find out about the latest job opportunities, they're more hesitant than others around the globe about changing jobs.

Professionals are more likely to do their research on a company after seeing a job, with 66% likely to look up the company's website (global 59%), 29% would look up online articles about the company (global 34%) and 51% would update their CV (global 46%).



Eighty percent of Kiwi professionals also find the company culture important, while 63% believe leadership is important, which were the two top ranking factors in whether to consider switching jobs.

  • Sixty percent are concerned about a new office location when changing roles, while 45% are likely to secure a new job through employee referral (Global: 39%).
  • 37% of New Zealand professionals are concerned about not knowing what it’s really like to work at the company (Global: 34%)
  • 37% are concerned about a lack of career advancement opportunities (Global: 43%)
  • 36% are concerned they would be unsatisfied with the work environment culture (Global: 27%)
  • 34% desire more challenging work (Global: 35%)
  • 32% are concerned they won't understand what's expected of the role (Global: 27%)
  • 29% are concerned they won't hear back after applying to a company (Global: 26%)

APAC

Across the entire APAC region, India has the second largest member base globally, with 37 million member. Even more than China, which totals 23 million members. Southeast Asia accounts for 18 million members.

APAC members are using LinkedIn to grow both their careers and their businesses, with 'salesperson' and 'business owners' being common titles across not only Australia but China, Singapore and Hong Kong. Professionals are dropping the cold-calling routine and instead developing connections through LinkedIn.

Additionally, APAC members are taking an interest in global news. The survey found that across Singapore, China and Hong Kong, 'European Union' was one of the most popular topics on the site in the last 90 days after Brexit.

The APAC region has its share of thought leaders, including Tony Fernandes (AirAsia Group CEO), Andrew Penn (Telstra CEO), Narenda Modi (Indian Prime Minister) and Piyush Gupta (DBS Bank Group CEO).

Some of the more unusual country-to-country connections include more than 15,000 connections between Australia and Barbados, 700 between Hong Kong and Greenland, and 1000 between Singapore and Antarctica.

Dimension Data nabs three Cisco partner awards
Cisco announced the awards, including APJ Partner of the Year, at a global awards reception during its annual partner conference.
WatchGuard’s eight (terrifying) 2019 security predictions
The next evolution of ransomware, escalating nation-state attacks, biometric hacking, Wi-Fi protocol security, and Die Hard fiction becomes reality.
Rimini Street hits NZ shores with new subsidiary
The third-party support provider for Oracle and SAP has opened a new Auckland-based office and appointed Sean Jones as NZ senior account executive.
Why the adoption of SAP is growing among SMEs
Small and medium scale enterprises are emerging as lucrative end users for SAP.
Exclusive: How the separation of Amazon and AWS could affect the cloud market
"Amazon Web Services is one of the rare companies that can be a market leader but remain ruthlessly innovative and agile."
HPE extends cloud-based AI tool InfoSight to servers
HPE asserts it is a big deal as the system can drive down operating costs, plug disruptive performance gaps, and free up time to allow IT staff to innovate.
Digital Realty opens new AU data centre – and announces another one
On the day that Digital Realty cut the ribbon for its new Sydney data centre, it revealed that it will soon begin developing another one.
A roadmap to AI project success
Five keys preparation tasks, and eight implementation elements to keep in mind when developing and implementing an AI service.