IT Brief New Zealand - Technology news for CIOs & IT decision-makers
Tue, 8th Oct 2013
FYI, this story is more than a year old

Revolutionising an industry in creating technology rivals could only look at with amazement, check out this collection of inspirational quotes from the late, great Steve Jobs.

After co-founding Apple Computer in 1976, Jobs was thrown out of his own company in 1985, before returning in 1996 to turn the Cupertino around.

Creating the iPod, iTunes, iPhone and then the iPad, in introducing a new kind of mobile computing, Jobs transformed Apple into the world's most valued brand.

To mark two years since his passing, this is a collection of his greatest quotes…

If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And like any great relationship, it just gets better and better as the years roll on.

Deciding what not to do is as important as deciding what to do.

Here's to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they're not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.

That's been one of my mantras — focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

Let's go invent tomorrow instead of worrying about what happened yesterday.

What is your favourite Steve Jobs quote? Tell us in the comments below

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