Veeam named Leader in Gartner 2025 backup & data report
Veeam has been named a Leader in the 2025 Gartner Magic Quadrant for Backup & Data Protection Platforms for the ninth time in a row.
Gartner has also placed Veeam in the highest position for Ability to Execute for the sixth consecutive year as outlined in the latest Magic Quadrant, a research report that assesses vendors in the backup and data protection sector.
The recognition comes as Veeam has introduced a series of new capabilities, especially within the Veeam Data Cloud portfolio. These developments include expanded protection options for Microsoft SaaS environments, expanded safeguarding for both Microsoft 365 and Entra ID user identities, and new features for predictable, immutable offsite storage to help further guard against ransomware attacks.
The company has also launched added support for Salesforce, widening the coverage of secure and recoverable enterprise cloud applications.
Market position
The Gartner Magic Quadrant is a widely referenced industry analysis which categorises technology providers into four quadrants based on their 'Ability to Execute' and 'Completeness of Vision.' Leaders occupy the highest positions across both axes, reflecting vendor capabilities and ongoing advancement in the field.
Gartner analysts report that these distinctions are based on comprehensive, fact-based research and support organisations seeking to align strategic decisions about data protection with the particular needs of their business.
Commenting on Veeam's continued placement, Anand Eswaran, Chief Executive Officer at Veeam, said, "Veeam's success is built on serving our customers' needs and supporting them as their technology needs evolve – from delivering the most complete end-to-end cyber resilience capabilities to giving them the freedom to choose where and how to store and use their data."
"That commitment to innovation, which has been at the core of our company since its inception, continues today as the world moves to SaaS and as organisations are incorporating AI into their core business processes. Veeam is the one-stop shop for keeping critical data safe no matter what happens."
Veeam presently counts over 550,000 customers globally, including nearly 72% of the Global 2000 companies, who rely on its services for data protection and recovery needs.
Recent advancements
The company has added protection for the identities managed through Microsoft's Entra ID as part of its Microsoft SaaS offering. This, coupled with enhancements in offsite storage, is intended to improve resilience to increasingly prevalent ransomware threats.
There is also new support for Salesforce, which means a greater proportion of customer cloud applications are included within Veeam's protective umbrella, responding to increased demand for data security across diverse cloud-based platforms.
Gartner Magic Quadrant background
The Magic Quadrant is a recurring research tool used by organisations to assess technology vendors. According to Gartner, the reports "are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct." Providers are ranked in the quadrants of Leaders, Challengers, Visionaries, and Niche Players.
Gartner emphasises that the Magic Quadrant results should not be interpreted as endorsements or recommendations for a specific vendor, but instead as a resource intended to support organisations as they review the changing data protection landscape and make purchasing decisions based on their individual requirements.
Industry landscape
The backup and data protection sector continues to evolve alongside new security challenges, particularly the growth in cyber threats such as ransomware and demands driven by artificial intelligence and SaaS adoption.
Through its document, Gartner notes that the name and scope of the Magic Quadrant report has adapted to reflect these shifting industry priorities. It highlights the importance of robust research and considered decision making for technology and security leaders seeking to effectively safeguard business operations and data assets.
