IT Brief New Zealand logo
Technology news for New Zealand's largest enterprises
Story image

Video Conferencing and Collaboration Market: Significant Opportunity

Thu 1 Mar 2012
FYI, this story is more than a year old

By Tony Warhurst, director of sales and marketing, Aastra

The market for video communications is growing at a rapid pace with analysts predicting the market for video conferencing infrastructure and endpoints will grow at double digit rates over the next few years. This includes not only telepresence and room based systems, but also the fast growing market for desktop and mobile endpoints.

Once a luxury deployed only by larger enterprises, small and midsize companies are now expected to provide a major growth opportunity for video solutions in the near future. Adoption will also spread across all verticals including financial services, healthcare, education, manufacturing and hospitality. Businesses of all shapes and sizes will be able to realise significant benefits and cost savings from video collaboration.

The need to reduce travel costs as well as time away from the office has traditionally been one of the biggest drivers for video communications, and is a use case that can provide a solid return-on-investment (ROI). Today, companies are increasingly adopting video to gain a strategic advantage. The use of video for both conferencing and collaboration (i.e., real time sharing of documents and other forms of content) can lead to faster decision making, improved communications with partners and customers, and a faster time to market for new products and services.

Adoption of video within the workplace can also support other socioeconomic goals such as green IT initiatives, providing better support for remote employees and attracting a younger workforce. As employees increasingly use video conferencing outside the office, they expect to have it internally as well to improve productivity and the quality of their communications. However, making video available across the enterprise has its challenges.

Telepresence and room based systems can be expensive and require users to schedule the resources in advance, an inhibitor to user adoption. PC-based clients are more affordable and always available but the quality of experience can be limiting, especially when more than two participants are involved. Other barriers to adoption often cited by IT managers are lack of interoperability and the complexity of deploying and managing video conferencing solutions. Aastra is addressing these challenges and is making video conferencing and collaboration available to users across the enterprise with Aastra BluStar Desktop Media Phone.

The BluStar Desktop Media Phone enables remote peer-to-peer communication or up to 100-way video conferencing. Sharing content from a desktop PC to the Aastra BluStar is easy, and its Bluetooth interface facilitates the simple transfer of data from mobile phones and Bluetooth enabled devices. With its intuitive interface, 13” touch screen and HD audio and video, BluStar provides users with a high quality and easy-to-use natural collaboration experience. BluStar Desktop Media Phones can easily be integrated into daily business processes via built-in and customizable applications.

The BluStar terminal can run productivity enhancing applications simultaneously with a video call, making it simple to have real time access to business intelligence. Its API & SDK promote customization and 3rd party application development. The SIP-based media phone is available as part of a standalone solution or fully integrated into Aastra’s Unified Communication platforms. As a standalone solution, BluStar media phones and the BluStar Application Server (BAS) provide extensive multi-way video conferencing and collaboration features. Either way, it has a number of system, network and security features that make it exceptionally easy to deploy and manage.

Businesses of all sizes can benefit from the cost savings and productivity gains provided by BluStar, but they aren’t the only winners. Aastra’s BluStar also presents a significant opportunity for channel partners to grow their revenues and their customer base by offering an affordable, easy-to-use and easy-to-deploy video conferencing and collaboration solution. 

Related stories
Top stories
Story image
Application Performance Monitoring / APM
New Relic integrates offering with Atlassian’s Jira Software
New Relic has integrated errors inbox with Jira Software to allow developers to easily access and set up complete stack error tracking and software performance monitoring from within the tool.
Story image
Privileged Access Management / PAM
The importance of stopping identity sprawl for cybersecurity
The 2021 Data Breach Investigations Report (DBIR) shows that 61% of all breaches involve malicious actors gaining unauthorised, privileged access to data by using a compromised credential. Unfortunately, it is often too late when the misuse of a credential is detected.
Story image
Ingram Micro
Ingram Micro NZ sees $74 million revenue growth in 2021
Ingram Micro New Zealand's latest financial report reveals that its revenue from contracts with customers increased by almost $74 million in 2021.
Story image
SaaS
Cloud and data protection big challenges for NZ businesses
"This surge towards a cloud-first approach meant security and safety became afterthoughts - there's no point being the fastest car on the racetrack if you crash.”
Story image
Data Protection
VMware introduces advanced workload protection for AWS
VMware Carbon Black Workload for AWS delivers comprehensive visibility and security across on-premises and cloud environments for AWS customers.
Story image
SaaS
AvePoint rebrands SaaS learning product to MaivenPoint
"Our mission with MaivenPoint is to make your learning experience limitless and inspire everyone to achieve their aspirations."
Story image
Storage
DCI Data Centers breaks ground on AKL02 center
DCI Data Centers has commenced construction on Auckland's largest data center.
Story image
Inde
Exclusive: Inde provides innovative solutions across the tech sector
Inde likes to call its approach the 'power of the collective', which essentially means that if a client approaches the company with a problem, they'll get the team's collective insight to help drive the best outcome.
Story image
Red Hat
Red Hat announces 2022 awards winners for A/NZ region
Red Hat recently acknowledged Australia and New Zealand partners with its annual awards, highlighting partners across various categories.
AWS Marketplace
See how managed security services (MSS) have evolved to Managed Detection and Response (MDR) and Extended Detection and Response (XDR). Learn how these new holistic solutions can simplify security management and improve your threat detection and response.
Link image
Story image
Healthcare
Why the Metaverse could be the key to enhancing the healthcare sector
The experts at Accenture understand that the programmable world is about building the next version of the physical world in healthcare, understanding complex layers in order to fully utilise technology to its maximum effect.
Story image
Financial results
Jade Software’s plan to get back to surplus in 2022
Jade Software has released its latest financial report, revealing that the company has kept its loss low from $567,000 in FY 2020 to just $153,000 in FY 2021.
Story image
Document Management
TrustRadius gives M-Files two document management awards
TrustRadius has recognised M-Files with both a 2022 Best Feature Set and a 2022 Best Relationship award in document management.
Story image
Data analytics
Data analytics a struggle for A/NZ healthcare organisations
A study by InterSystems has found that most Australian and New Zealand healthcare organisations struggle to use data analytics to support their business objectives.
AWS Marketplace
Learn how security orchestration, automation, and response (SOAR) enhances your security strategy.
Link image
Story image
Charity
SnapLogic teams up with meetmagic for charity and children
SnapLogic has announced its partnership with meetmagic, an online Australian platform that combines business and philanthropy.
Story image
LG Electronics
LG Electronics’ revenue in NZ grows by 57% in FY 2021
The New Zealand branch of LG Electronics Australia's total revenue shot up by nearly NZD $45 million reaching a total of $123.7 million for FY 2021.
Story image
Data
Talend announces support for Amazon Redshift Serverless
Talend has announced its support for Amazon Redshift Serverless, with the company saying the integration reinforces its commitment and leadership in supporting businesses.
Story image
Sustainability
NZ program recovers and recycles more than 177 tonnes of e-waste
The TechCollect NZ pilot program says its milestone of recovering and recycling more than 177 tonnes of ICT e-waste recognises the efforts of many.
Story image
Open source
Flashpoint acquires Echosec Systems, elevates OSINT capabilities
Flashpoint has acquired Echosec Systems, a provider of open-source intelligence and publicly available information.
Story image
Cybersecurity
Palo Alto Networks responds to rise in threats with MDR service
Unit 42 Managed Detection and Response is a new service that can offer continuous 24/7 threat detection, investigation and response.
Story image
10 Minute IT Jams
Video: 10 Minute IT Jams - An update from Heidrick & Struggles
Graham Kittle joins us today to discuss how the company is helping organisations bring about change within their business.
Story image
Google Cloud
Google Cloud to open first cloud region in NZ - among others
Google Cloud has announced plans to bring three new cloud regions, one each in New Zealand, Malaysia and Thailand.
Story image
Digital Transformation
Adobe and FC Bayern collaborate on a multi-year partnership
Adobe is embarking on a multi-year partnership with FC Bayern, using its enterprise solutions to carry out the club’s digital transformation.
Story image
Gigabit
Keysight Technologies and Nokia’s public test of 800GE success
Keysight and Nokia have successfully demonstrated the first public 800GE test, validating the readiness of next-generation optics for service providers and network operators.
Story image
Pure Storage
Pure Storage named leader in GigaOm report for Kubernetes storage
Pure Storage named the leader for the third consecutive year by GigaOm Radar Report for enterprise Kubernetes storage.
Story image
SaaS
Claroty launches new cloud-based industrial cybersecurity platform
The company says Claroty xDome is the industry's first solution to deliver the ease and scalability of SaaS without compromising on visibility, protection, and monitoring controls.
Story image
Malware
Avast One extends protection with Online Safety Score
Avast One has extended its cross-platform support by adding its Online Safety Score feature to both the Mac and iOS platforms of Avast One.
Story image
Cybersecurity
Datacom research explores reality of zero trust in A/NZ
Zero trust is fast emerging as global best practice in cybersecurity and local leaders are on board, with 83% considering it essential to security.
Story image
Hybrid Cloud
The essential guide to digital transformation by SolarWinds
Digital transformation is a buzzword thrown around all the time by companies, but what does it actually mean and why is it important? SolarWinds breaks it down.
Story image
Microsoft
Spectralink DECT devices now integrated with Microsoft Teams SIP Gateway
Spectralink DECT devices are now integrated with Microsoft Teams SIP Gateway to help create better results for business-critical frontline workers.
Story image
Compliance
Why security needs to shape your journey to the cloud
It's estimated that 80% of workloads could be in the cloud in the next few years. How can you make all that data secure?
Story image
Indusface
Why enhancing bot protection for web and API endpoints matters
The trouble with bots is that they aren’t all bad. Unfortunately, this can make it challenging to detect malicious bots that find their way into your system and threaten your business.
Story image
Gartner Magic Quadrant
Gartner positions Commvault as Leader in 2022 Magic Quadrant
Gartner has named Commvault a Leader in its 2022 Gartner Magic Quadrant for Enterprise Backup and Recovery Software Solutions report.
Story image
New Zealand
2degrees announces appointments to newly established board
2degrees has announced Liz Coutts as the board chair, while Russell Stanners and Kathy Meads join her as directors.
Story image
Payroll
Exclusive: UKG brings a people focused approach to workforce management
Managing an effective and efficient workforce is the crux of any business operation, and in today's climate, it's more than just work employers need to be aware of.
Story image
APAC
Automation to take over 63 million jobs in APAC by 2040 - report
Forrester forecasts that working populations in the five largest economies in APAC are more at risk of physical robot automation than in Europe and North America.
Story image
Neat
Workplace design a crucial factor for better employee experience - report
The key to a successful workplace could be its design, according to research from Ecosystm and Neat.
Story image
Dark web
Beware the darkverse and its cyber-physical threats
A darkverse of criminality hidden from law enforcement could quickly evolve to fuel a new industry of metaverse-related cybercrime.
Story image
Artificial Intelligence
Exclusive: NZ-based DEFEND offers global cyber protection
DEFEND supports customers in 66 countries across the globe with a relentless focus on ensuring that every dollar spent on security provides a meaningful return on investment and reduces cyber risk.
Story image
Enterprise Resource Planning / ERP
Why the right ERP (and partner) is crucial to an innovative and successful business
Enterprise Resource Planning (ERP) is a foundational step to ensuring a robust business model; here's why choosing the right one could be vital to ensuring long-term success and innovative results.
Story image
Tech job moves
Tech job moves - Cohesity, Equinix, IDC, Proofpoint & Xero
We round up all job appointments from July 29 - August 5, 2022, in one place to keep you updated with the latest from across the tech industries.