IT Brief New Zealand logo
Technology news for New Zealand's largest enterprises
Story image

Visa launches program to help SMBs navigate NFTs and crypto

By Ryan Morris-Reade
Thu 31 Mar 2022

Visa has launched a one-year immersion program designed to bring together a global cohort of entrepreneurs interested in building their business with NFTs.

"Right now, some 50 million artists, musicians and creators of all stripes publish content as a full or part-time source of income," says Visa head of crypto, Cuy Sheffield.

"With an estimated market size of more than $100 billion, the creator economy is one of the fastest-growing small business categories. 
To support this growth, we're launching the Visa Creator Program, an initiative that aims to help entrepreneurs accelerate their small businesses through non-fungible tokens (NFTs)."

He says each program cycle will support a selected group of entrepreneurs looking to deepen their understanding of the technology and platforms underpinning NFT commerce. 

Growing a business with NFTs

Because NFTs can establish ownership and authenticity of digital goods and media, like images, videos, and music, they can help businesses generate revenue and grow.

"NFTs have the potential to become a powerful accelerator for the creator economy," says Sheffield. "We've been studying the NFT ecosystem and its potential impacts on the future of commerce, retail and social media. Through the Visa Creator Program, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce." 

Community and mentorship

The Visa Creator Program is geared towards entrepreneurs who are serious about incorporating NFTs into their business model, whether they've just minted their first NFT or have several successful drops under their belt. 

Micah Johnson, a former professional athlete, the artist behind Aku, and one of the first participants to work with the Visa Creator Program, says, "In the early days of my NFT career, I relied on a community of NFT experts and advocates to ground me in this new world. I'm excited to work with Visa in providing that same type of mentorship to emerging artists setting out on their NFT journey." 
 
Selected entrepreneurs will join a cohort-driven program designed to build and deepen their fluency in crypto commerce and traditional payments. The program is focused on supporting entrepreneurs in five key areas: 

  • Technical and product mentorship: Mentorship with Visa's team of crypto product and strategy leaders to cover topics including evaluating tradeoffs between underlying blockchain networks, smart contracts, and NFT marketplaces.  
  • Community building: The opportunity to exchange ideas and problem-solve with a community of entrepreneurs in various stages of their NFT journey.  
  • Access to thought leaders: Hear from leading-edge thinkers and researchers working across digital commerce, web3, crypto and payments. 
  • Exposure to Visa's clients and partners: Opportunities to engage with companies across Visa's network of clients and partners.
  • Stipend: One-time stipend to help entrepreneurs kick-start the next phase of growth.  

Supporting new forms of small business

The Visa Creator Program is part of Visa's efforts to help small and micro businesses gain greater access to the digital economy. Through community-based initiatives like the Visa Creator Program, and She's Next, Visa says it is focused on digitally enabling small and micro businesses through opportunities to access funding, resources and expertise. 

"As the concept of 'small business' continues to expand and evolve, from mom-and-pop shopfronts to content creators and gig economy workers, Visa is excited to support the next generation of entrepreneurs in scaling a business and getting paid," says Sheffield.

Related stories
Top stories
Story image
Tech job moves
Tech job moves - Bitdefender, Cohesity, Fortinet & MODIFI
We round up all job appointments from June 27-30, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Digital
Ivanti puts spotlight on power of employee digital experiences
The report revealed that 49% of employees are frustrated by the tech and tools their organisation provides and 64% believe this impacts morale.
Story image
Artificial Intelligence
Juniper study reveals top AI trends in APAC region
Juniper's research shows an increase in enterprise artificial intelligence adoption over the last 12 months is yielding tangible benefits to organisations.
Story image
Infrastructure
New VMware offerings improve cloud infrastructure management
VMware has unveiled VMware vSphere+ and VMware vSAN+ to help organisations bring benefits of the cloud to existing on-prem infrastructure.
Story image
Oracle Cloud
Commvault, Oracle to deliver Metallic Data Management as a Service
"We are excited to partner with Commvault and enable our customers to restore and recover their most mission-critical cloud data."
Story image
Cloud Security
Palo Alto Networks bolsters cloud native security offerings
Latest Prisma Cloud platform updates help organisations continuously monitor and secure web applications with maximum flexibility.
Story image
Compliance
Stock security features inadequate in face of rising risk
"Organisations must proactively find ways of identifying unseen vulnerabilities and should take a diligent, holistic approach to cybersecurity."
Story image
Research
New study reveals 51% of employees using unauthorised apps
The research shows that 92% of employees and managers in large enterprises want full control over applications, but they don't have it.
Story image
Identity and Access Management
Ping Identity named a Leader in Access Management
Ping Identity has been named a leader in the 2022 KuppingerCole Leadership Compass report for Access Management. 
Story image
Migration
SNP unveils next generation of CrystalBridge software platform
Data is a key pillar of every customer-centric organisation, as it relies on agile decisions to become increasingly sustainable and intelligent.
Story image
Web Development
Whitecliffe fosters careers for the future of tech
Do you want a career in Information Technology, Networking, Web Development, Software Development, or are you looking to upskill?
Story image
Entelar
How TruSens air purifiers can create healthier workspaces
The pandemic has heightened our awareness of our own and others’ health, and made us all much more conscious of the environments we work in.
Story image
Financial results
Margins & revenues up at New Zealand arm of Acer Computer
We look at the local financial statements of Taiwanese manufacturer Acer Computer Inc.
Story image
Internet of Things
ManageEngine wins big in IDC MarketScape assessment
ManageEngine's Endpoint Central service has been recognised as a leader by IDC MarketScape in several categories including Internet of Things device deployments and UEM software for SMEs.
Story image
Cloudian
Cloudian, Vertica to deliver on-premise data warehouse platform
"We’re enabling our customers to capitalise on a leading object storage platform and maximise the value of their digital assets.”
Story image
Great Resignation
New SAP study uncovers impact of 'the great resignation'
Coined in 2021, the phrase 'the great resignation' refers to millions of employees globally leaving their jobs. The phenomenon is real and impacting SMEs.
Story image
MSP
Video: 10 Minute IT Jams - An update from CyberArk
Olly Stimpson joins us today to discuss the importance of MSP programmes and how MSP partners are experiencing success with CyberArk.
Story image
Vendor
Forescout reveals top vulnerabilities impacting OT vendors
Forescout’s Vedere Labs has disclosed OT: ICEFALL, naming 56 vulnerabilities affecting devices from 10 operational technology vendors.
Story image
Robotics
Evonik relies on Getac F110 tablet to control autonomous robot
The aim of the project is to evaluate the practicality of an automated robotic maintenance and inspection solution in the chemical industry.
Story image
Artificial Intelligence
Accenture shares the benefits of supply chain visibility
It's clear that gaining better visibility into the supply chain will help organisations avoid excess costs, inefficiencies, and complexity to ultimately improve their bottom line.
Story image
Microsoft
SAS wins Microsoft ISV 2022 Partner of the Year award
"We formed the SAS and Microsoft strategic partnership with a shared goal of making it easier for customers to drive better decisions in the cloud."
Story image
Airwallex
How Airwallex helps businesses achieve globalisation success
As markets continue to shift, businesses need to be able to provide the same quality of service for customers regardless of where they are located around the world.
Story image
Cybersecurity
Zero trust security adoption rises 27% in just two years
A survey of WAN managers has revealed that multi-factor authentication and single sign-on are the top zero trust features implemented.
Story image
Finance
Airwallex launches global payment services in New Zealand
The launch will enable businesses in New Zealand to tap into Airwallex's global payments services, offering an alternative to traditional banks.
Story image
Cybersecurity
FIDO Alliance releases guidelines for optimising UX with FIDO Security Keys
The new guidelines aim to accelerate multi-factor authentication deployment and adoption with FIDO security keys.
Story image
Data ownership
Brands must reclaim trust by empowering data ownership
According to Twilio's new State of Personalisation Report 2022, 62% of consumers expect personalisation from brands, and yet only 40% trust brands to use their data responsibly and keep it safe.
Story image
Public Cloud
Public cloud services revenues top $400 billion in 2021
"For the next several years, leading cloud providers will play a critical role in helping enterprises navigate the current storms of disruption."
Story image
Samsung
Monitors are an excellent incentive for getting employees back
The pandemic has taught us that hybrid working is a lot easier than we would’ve thought, so how can the office be made to feel as comfortable as home? The answer could be staring you in the face right now.
Story image
Hybrid Cloud
Advent One acquires Layer 8 Networks, complements hybrid cloud offering
The acquisition comes at a time of surging demand in hybrid cloud, network virtualisation and network security.
Story image
Hybrid workforce
Why hybrid working is here to stay and how to ace it
Citrix's new report reveals hybrid workers are more productive and engaged at work than their office and completely remote counterparts.
Story image
Robotic Process Automation / RPA
Salesforce announces latest generation of MuleSoft
Salesforce has introduced the next generation of MuleSoft, a unified solution for automation, integration and APIs to automate any workflow.
Story image
Citrix
The best ways to attract young talent during labour shortages
New research from Citrix reveals hybrid working and ventures into the metaverse are top of mind for Gen Z workers.
Story image
Dark web
Cybercrime in Aotearoa: How does New Zealand law define it?
‘Cybercrime’ is a term we hear all the time, but what exactly is it, and how does New Zealand define it in legal terms?
Story image
Digital Transformation
What CISOs think about cyber security, visibility and cloud
Seeking to uncover the minds of CISOs and CIOs across Asia Pacific, my company recently asked Frost & Sullivan to take a snapshot of cloud adoption behaviour in the region.
Story image
Cryptocurrency
NOWPayments launches new service to analyse cryptocurrency fees
NOWPayments has launched a new network fee optimisation solution that analyses current network fees and picks the most profitable option out of the client's payout wallets.
Story image
Microsoft
ASI Solutions named finalist of Microsoft Surface Partner of the Year
"ASI Solutions has a strong Microsoft focus, building value by helping customers maximise investment in modern workplace solutions."
Story image
API
Industry-first comprehensive risk-based API security enhances protection
Application Programming Interfaces (APIs) have become a crucial part of operating web and mobile application businesses and are causing significant economic growth in the digital sector.
Story image
Mergers and Acquisitions
SAS acquires Kamakura to propel risk technology innovation
Underscoring SAS growth in the domain-specific solutions space, the acquisition will enable SAS to greatly enhance the breadth of its risk solutions portfolio. 
Story image
Sustainability
Vertiv releases updates on ESG initiatives, sets sights on future
Vertiv has released its inaugural environmental, social and governance (ESG) report, the company’s first public report of its ESG activities.
Story image
Revenue
Datacom announces revenue of $1.45 billion, fall in profit
Growing market pressures and border closures saw Datacom place increased focus on talent development initiatives for both existing and future employees.
Story image
Cybersecurity
Why is NZ lagging behind the world in cybersecurity?
A recent report by TUANZ has revealed that we are ranked 56th in the world when it comes to cybersecurity - a look into why we're so behind and what needs to be done.
Story image
Microsoft
Digital innovation could shape the future of NZ - Microsoft
With cloud technologies available to more people around the world than ever before, it is not only businesses who will benefit from using them.
Story image
Metaverse
How the metaverse will change the future of the supply chain
The metaverse is set to significantly change the way we live and work, so what problems can it solve in supply chain management?
Story image
Cybersecurity
Video: 10 Minute IT Jams - An update from CrowdStrike
Scott Jarkoff joins us today to discuss current trends in the cyber threat landscape, and the reporting work CrowdStrike is doing to prevent further cyber harm.